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Line Time: Now That I Have Your Complete Attention …

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What to say and when to say itIf you mistakenly cross two polite words and come up with an embarrassing phrase, you might say: 
 
?Now that I have your complete attention …? 
 
WHY?
Leveraging an error to help you close the sale requires creativity and chutzpah. In this case, you don’t just make a joke about what went wrong, you actually use it as a reason your customer should buy from you. 
 
Source: Michelle Nichols, Savvy Selling column in BusinessWeek.com; see savvyselling.com for more

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Line Time

Line Time: Now That I Have Your Complete Attention …

mm

Published

on

What to say and when to say itIf you mistakenly cross two polite words and come up with an embarrassing phrase, you might say: 
 
?Now that I have your complete attention …? 
 
WHY?
Leveraging an error to help you close the sale requires creativity and chutzpah. In this case, you don’t just make a joke about what went wrong, you actually use it as a reason your customer should buy from you. 
 
Source: Michelle Nichols, Savvy Selling column in BusinessWeek.com; see savvyselling.com for more

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular