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Line Time: Now That I Have Your Complete Attention …

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What to say and when to say itIf you mistakenly cross two polite words and come up with an embarrassing phrase, you might say: 
 
?Now that I have your complete attention …? 
 
WHY?
Leveraging an error to help you close the sale requires creativity and chutzpah. In this case, you don’t just make a joke about what went wrong, you actually use it as a reason your customer should buy from you. 
 
Source: Michelle Nichols, Savvy Selling column in BusinessWeek.com; see savvyselling.com for more

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: Now That I Have Your Complete Attention …

mm

Published

on

What to say and when to say itIf you mistakenly cross two polite words and come up with an embarrassing phrase, you might say: 
 
?Now that I have your complete attention …? 
 
WHY?
Leveraging an error to help you close the sale requires creativity and chutzpah. In this case, you don’t just make a joke about what went wrong, you actually use it as a reason your customer should buy from you. 
 
Source: Michelle Nichols, Savvy Selling column in BusinessWeek.com; see savvyselling.com for more

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular