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Line Time: When Should We Put Up Our Holiday Decorations?

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Published

16 years ago

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The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

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Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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Line Time

Line Time: When Should We Put Up Our Holiday Decorations?

mm

Published

16 years ago

on

The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

Related Topics:

click to Comment(Comment)
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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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