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Line Time: When Should We Put Up Our Holiday Decorations?

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The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Line Time

Line Time: When Should We Put Up Our Holiday Decorations?

mm

Published

on

The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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