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Line Time: When Should We Put Up Our Holiday Decorations?

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The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Line Time

Line Time: When Should We Put Up Our Holiday Decorations?

mm

Published

on

The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular