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Line Time: When Should We Put Up Our Holiday Decorations?

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The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Line Time

Line Time: When Should We Put Up Our Holiday Decorations?

mm

Published

on

The right words THE SITUATION 
The more customers speak with you, the more they begin to feel comfortable with you as a person, not a salesperson. So, engage them with an opening line that is not about the sale at all. A timely one might be: 
 
 
WE’VE BEEN HAVING A LITTLE DISCUSSION. WHEN DO YOU THINK WE SHOULD PUT UP OUR HOLIDAY DECORATIONS AT THE STORE? 
 
WHY YOU SAY IT 
Customers will be genuinely flattered that you asked their opinion, and you’ll begin to know each other as people. Another timely possibility is to ask customers their plans for the holidays.  
 
SOURCE: HARRY FRIEDMAN

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular