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Line Time: What Would You Say If Somebody Told You They Bought a One-Ton Car?

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You’ve got a customer who’s overly focused on the weight of a diamond ? overlooking other important things like color, clarity, cut and (especially) their budget. You say to them: 
 
?WHAT WOULD YOU SAY IF SOMEBODY TOLD YOU THEY BOUGHT A ONE-TON CAR. YOU’D SAY ‘SO?’? 
 
Why? It’s a good way to show customers how fixating on weights ? e.g. those magic 1.0- and 2.0-carat levels ? can often lead them to make the wrong purchase. The ridiculous analogy drives home the point that a beautiful luxury item is still beautiful ? no matter what it weighs. 
 
Source: Instore

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Line Time

Line Time: What Would You Say If Somebody Told You They Bought a One-Ton Car?

mm

Published

on

You’ve got a customer who’s overly focused on the weight of a diamond ? overlooking other important things like color, clarity, cut and (especially) their budget. You say to them: 
 
?WHAT WOULD YOU SAY IF SOMEBODY TOLD YOU THEY BOUGHT A ONE-TON CAR. YOU’D SAY ‘SO?’? 
 
Why? It’s a good way to show customers how fixating on weights ? e.g. those magic 1.0- and 2.0-carat levels ? can often lead them to make the wrong purchase. The ridiculous analogy drives home the point that a beautiful luxury item is still beautiful ? no matter what it weighs. 
 
Source: Instore

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular