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Line Time: What Would You Say If Somebody Told You They Bought a One-Ton Car?

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You’ve got a customer who’s overly focused on the weight of a diamond ? overlooking other important things like color, clarity, cut and (especially) their budget. You say to them: 
 
?WHAT WOULD YOU SAY IF SOMEBODY TOLD YOU THEY BOUGHT A ONE-TON CAR. YOU’D SAY ‘SO?’? 
 
Why? It’s a good way to show customers how fixating on weights ? e.g. those magic 1.0- and 2.0-carat levels ? can often lead them to make the wrong purchase. The ridiculous analogy drives home the point that a beautiful luxury item is still beautiful ? no matter what it weighs. 
 
Source: Instore

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: What Would You Say If Somebody Told You They Bought a One-Ton Car?

mm

Published

on

You’ve got a customer who’s overly focused on the weight of a diamond ? overlooking other important things like color, clarity, cut and (especially) their budget. You say to them: 
 
?WHAT WOULD YOU SAY IF SOMEBODY TOLD YOU THEY BOUGHT A ONE-TON CAR. YOU’D SAY ‘SO?’? 
 
Why? It’s a good way to show customers how fixating on weights ? e.g. those magic 1.0- and 2.0-carat levels ? can often lead them to make the wrong purchase. The ridiculous analogy drives home the point that a beautiful luxury item is still beautiful ? no matter what it weighs. 
 
Source: Instore

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular