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Line Time: This Ring From This Store

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[h3]Instead of talking about “this ring,” sales associates should phrase it as “this ring from this store.” [/h3]

Why?  Your store is much more than four walls and some carpeting. It is a symbol of what you promise to deliver to the customer in terms of product support, relationship and service, says David Peters, director of education at Jewelers of America. Do what you can to support and leverage its reputation.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: This Ring From This Store

mm

Published

on

[h3]Instead of talking about “this ring,” sales associates should phrase it as “this ring from this store.” [/h3]

Why?  Your store is much more than four walls and some carpeting. It is a symbol of what you promise to deliver to the customer in terms of product support, relationship and service, says David Peters, director of education at Jewelers of America. Do what you can to support and leverage its reputation.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular