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Line Time: This is a Whiter Metal

mm

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THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Line Time

Line Time: This is a Whiter Metal

mm

Published

on

THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular