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Line Time: This is a Whiter Metal

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THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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Line Time

Line Time: This is a Whiter Metal

mm

Published

on

THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

Promoted Headlines

Most Popular