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Line Time: This is a Whiter Metal

mm

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THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: This is a Whiter Metal

mm

Published

on

THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular