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Line Time: This is a Whiter Metal

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THE SITUATION
Ever face the dilemma of trying to explain the appearance benefits of platinum or palladium without dumping on your stocks of white gold? Simply say: 

THIS IS A WHITER METAL. 

WHY SAY IT
Without casting judgment, you’ve made your case while still allowing the customer to choose the color they like best.  
SOURCE: PHYLLIS BERGMAN, CEO OF MERCURY RING

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