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Line Time: Their Wives Won’t Hate You

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"When your friends at the club hear about this ring, they’ll hate you — but their wives won’t!"


Men often shop to win. They are motivated by achievement and status and such a line appeals to his sense of competition. It is also a good way of distracting him from trying to bargain on price as a means of winning.


SOURCE: DIANE WARGA-ARIAS, TRAINER FOR THE DIAMOND PROMOTION SERVICE

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Line Time

Line Time: Their Wives Won’t Hate You

mm

Published

on

"When your friends at the club hear about this ring, they’ll hate you — but their wives won’t!"


Men often shop to win. They are motivated by achievement and status and such a line appeals to his sense of competition. It is also a good way of distracting him from trying to bargain on price as a means of winning.


SOURCE: DIANE WARGA-ARIAS, TRAINER FOR THE DIAMOND PROMOTION SERVICE

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular