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Line Time: Their Wives Won’t Hate You

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"When your friends at the club hear about this ring, they’ll hate you — but their wives won’t!"


Men often shop to win. They are motivated by achievement and status and such a line appeals to his sense of competition. It is also a good way of distracting him from trying to bargain on price as a means of winning.


SOURCE: DIANE WARGA-ARIAS, TRAINER FOR THE DIAMOND PROMOTION SERVICE

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: Their Wives Won’t Hate You

mm

Published

on

"When your friends at the club hear about this ring, they’ll hate you — but their wives won’t!"


Men often shop to win. They are motivated by achievement and status and such a line appeals to his sense of competition. It is also a good way of distracting him from trying to bargain on price as a means of winning.


SOURCE: DIANE WARGA-ARIAS, TRAINER FOR THE DIAMOND PROMOTION SERVICE

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular