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Line Time: Their Wives Won’t Hate You

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"When your friends at the club hear about this ring, they’ll hate you — but their wives won’t!"


Men often shop to win. They are motivated by achievement and status and such a line appeals to his sense of competition. It is also a good way of distracting him from trying to bargain on price as a means of winning.


SOURCE: DIANE WARGA-ARIAS, TRAINER FOR THE DIAMOND PROMOTION SERVICE

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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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Line Time

Line Time: Their Wives Won’t Hate You

mm

Published

on

"When your friends at the club hear about this ring, they’ll hate you — but their wives won’t!"


Men often shop to win. They are motivated by achievement and status and such a line appeals to his sense of competition. It is also a good way of distracting him from trying to bargain on price as a means of winning.


SOURCE: DIANE WARGA-ARIAS, TRAINER FOR THE DIAMOND PROMOTION SERVICE

Advertisement

SPONSORED VIDEO

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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