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Linetime: Are You Looking For Inspiration?

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“Are you looking for inspiration?”

WHEN TO SAY IT: After a customer has told you she’s “just looking.”

WHY SAY IT: It’s an unexpected and fun way of getting past a browser’s reflexive defenses and moving toward the point where you can help them find the piece they are obviously looking for.

Source: INSTORE’s Big
Survey 2015

This article originally appeared in the March 2016 edition of INSTORE.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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