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Linetime: Are You Looking For Inspiration?

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“Are you looking for inspiration?”

WHEN TO SAY IT: After a customer has told you she’s “just looking.”

WHY SAY IT: It’s an unexpected and fun way of getting past a browser’s reflexive defenses and moving toward the point where you can help them find the piece they are obviously looking for.

Source: INSTORE’s Big
Survey 2015

This article originally appeared in the March 2016 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Linetime: Are You Looking For Inspiration?

mm

Published

on

“Are you looking for inspiration?”

WHEN TO SAY IT: After a customer has told you she’s “just looking.”

WHY SAY IT: It’s an unexpected and fun way of getting past a browser’s reflexive defenses and moving toward the point where you can help them find the piece they are obviously looking for.

Source: INSTORE’s Big
Survey 2015

Advertisement

This article originally appeared in the March 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular