Press Releases

Lionheart Featured on The Today Show through JA

Lionheart, by Joy and Sarah Haugaard, was featured on The Today Show (Oct 15) in a segment on rising gold prices.

Published

2 months ago

October 16, 2025

Press Releases

Lionheart Featured on The Today Show through JA

(PRESS RELEASE) NEW YORK, NY — Lionheart, the award-winning fine jewelry brand from sisters Joy and Sarah Haugaard, was featured on The Today Show on October 15, 2025 in a segment about the rising price of gold and its impact on fine jewelry. Jewelers of America (JA) worked with NBC producers in preparation for the story and recommended JA member Lionheart for showcasing a variety of looks in gold, ranging from link chains and bracelets to medallion pendants, rings, and drops earrings. Lionheart jewelry was shown on air and mentioned by name as NBC’s Vicky Nguyen discussed gold prices with co-hosts Savannah Guthrie and Craig Melvin.

“I was incredibly honored that Amanda Gizzi at JA thought of Lionheart,” says Joy Haugaard, designer and founder of Lionheart. “We love The Today Show. My mother watches it every morning! It was such a delight to have our jewelry featured on the show. And we were happy to hear the hosts talking about the true value of gold and how it holds over time, as proven throughout history. Gold has always been one of the most timeless and valuable materials on earth. Our customers love bold gold jewelry. Beyond its beauty, gold represents strength and longevity. Investing in gold jewelry is not only an expression of personal style; it is also a meaningful way to preserve value – pieces can be cherished today and then passed down for generations. Like our customers, we will continue to appreciate this beloved precious metal all the more as its value rises.”

Lionheart Featured on The Today Show through JA

The broadcast story can be viewed in its entirety here.

For more information on Lionheart, click here or follow @lionheartjewelry.

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