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Live Presentation with Instagram Secrets for Jewelers – Quickly Grow from 0 to 5000 Followers

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(PRESS RELEASE) Following the highly successful Social Media presentation by EMD’s Brian Plante at the Jewelry Show in Pittsburgh, EMD has decided to go LIVE on the Facebook group, Jewelers Conquering the Digital World, for all jewelers to benefit from. Entering the social media realm has become a must for small businesses – including jewelry stores – in order to compete against the online giants.

The free presentation tackles issues most jewelers are facing regarding online marketing and what it takes to succeed on social media. From ‘How to Get More Instagram Followers’ to ‘DIY Instagram Hacks’, Brian has found the sweet spot that addresses what jewelers want to know.

Podcast: Wisconsin Salesperson Uses Life Savings to Live Her Dream of Jewelry Store Ownership
JimmyCast

Podcast: Wisconsin Salesperson Uses Life Savings to Live Her Dream of Jewelry Store Ownership

Podcast: Making the World a Better Place in Steps Both Big and Small
Over the Counter

Podcast: Making the World a Better Place in Steps Both Big and Small

Podcast: From Tanzanite to Greenland Ruby, Hayley Henning Loves Selling Color
The Barb Wire

Podcast: From Tanzanite to Greenland Ruby, Hayley Henning Loves Selling Color

In the diamond business from 1979, EMD has become one of the leading diamond manufacturers, focusing largely in the North American market. Seeing the change in direction the industry has taken since the explosion of social media, they knew that helping local jewelers succeed in the online world was extremely important. This is what led to the beginning of their Facebook group, Jewelers Conquering the Digital World, a safe place for jewelers to come and network with other jewelers about all things social.

The group has grown tremendously in a short amount of time and has become the go-to place for tips and conversations about social media. With no vendors allowed, the group consists only of jewelers who want to conduct open and honest chats on digital marketing and how to succeed.

The Social Media Presentation will go LIVE on Facebook for all the jewelers in the JCDW group on Monday, August the 26th 11 am est, so interested jewelers still have time to join before then. It’s already being called the “Social Media Gamechanger” by jewelers who have implemented Brian’s winning strategies and are doubling their social media following.

If you are a jeweler interested in participating in the group and receiving access to the LIVE stream, you can join here: Jewelers Conquering the Digital World.

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When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Press Releases

NAJA Offers Scholarship for Gemology Students

Deadline for submission is November 1, 2019.

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The National Association of Jewelry Appraisers (NAJA) announces that it will award an ACE It Appraisal Conference Scholarship to a deserving gemology student. NAJA invites GIA, FGA, FGAA, FGG, FCGmA, RGA students to apply for this scholarship for the 53rd Annual ACE It Winter Educational Conference scheduled on February 2 – 3, 2020 in Tucson AZ.

This opportunity gives the gemology student a first hand experience of networking with appraisal professionals by attending the highly regarded NAJA educational experience during a time when Tucson devotes itself to gems, jewelry, and minerals. The scholarship, which covers the conference fee only, requires a resume, photo and an essay explaining the reason why the gemology student would choose to become a gems and jewelry appraiser. NAJA believes that becoming a gems and jewelry professional appraiser is a viable career option for gemological students.

Applications can be obtained at http://najaappraisers.com/ScholarshipApp2019.pdf. Deadline for submission is November 1, 2019 and the final selection by the NAJA Scholarship Advisory Board will be announced December 1, 2019.

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Press Releases

CIBJO Releases Marketing and Education Special Report, Analyzes ‘Next Great Jewelry-Buying Generation’

Generation Z ‘is coming to our markets very soon if it has not already arrived in reality.’

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(PRESS RELEASE) MILAN, ITALY — With fewer than 10 weeks to go until the opening of the 2019 CIBJO Congress in Manama, Bahrain, on Nov. 18, the first of the CIBJO commissions’ Special Reports has been released. Prepared by the CIBJO Marketing & Education Commission, headed by Jonathan Kendall, the report returns to what has been defined as the next great jewelry-consuming group, Generation Z, providing a breakdown of what the industry needs to consider if it is to ensure that jewelry remains a favored purchase.

Generation Z refers to consumers who currently are 15 to 25 years of age.

“Gen Z is coming to our markets very soon if it has not already arrived in reality,” writes Kendall. “Its members are forecast to spend a whopping $143 billion this year alone. So we better get them on our side if we want to enjoy a rosy future. In fact, the future success of the jewelry industry will depend on our understanding the needs and wants of Generation Z. Get this right and we can all look forward to strong profitable years moving forward. Get it wrong and we could be destined for the scrap heap – not overnight maybe, but ultimately.”

Communicating largely via social media, Generation Z is more environmentally conscious and gender neutral than any generation that preceded it, studies show. It celebrates authenticity, diversity and human imperfection. It is more likely to heed the advice of a friend rather than a celebrity.

“Gen Z is prepared to splurge, but it must be worth it. The more added value the better, and that can come from its environmental credentials or its social value,” says Kendall.

To download a copy of the CIBJO Market & Education Commission’s special report, click here.

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Press Releases

Gem Legacy Celebrates 1 Year Anniversary

It launched in September 2018.

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(PRESS RELEASE) ROYAL OAK, MI – Gem Legacy is celebrating the successes of its 1 year anniversary after launching in September 2018 by founder Roger Dery. Gem Legacy is a 501(c)3 nonprofit supporting education, vocational training, and local economies in East African colored gemstone mining communities.

The first year has boasted many successes, thanks to industry partners and donors. Roger Dery, founder and executive director of Gem Legacy looks back on the first year: “Lives are deeply affected because we’re ensuring that a group of widowed miners will find Tsavorite Garnet, 28 orphans will get a full education, kids are getting full nights of sleep on new mattresses, and young adults are entering the gem industry with knowledge in gemology and gem faceting. They have hope because we, the jewelry industry, are saying ‘we see you and we believe in you.’”

Other highlights from Gem Legacy’s first year include the formation of its advisory board (Christina Clover-Field, Ben Smithee, and Monica Stephenson) and its Leadership Council (Omi Gems and Parle Jewelry Designs). The leadership council is growing to be a consortium of the industry’s top leaders dedicated to sharing Gem Legacy’s mission and activating a united industry-wide effort to support the mining communities in Africa.

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