(PRESS RELEASE) Following the highly successful Social Media presentation by EMD’s Brian Plante at the Jewelry Show in Pittsburgh, EMD has decided to go LIVE on the Facebook group, Jewelers Conquering the Digital World, for all jewelers to benefit from. Entering the social media realm has become a must for small businesses – including jewelry stores – in order to compete against the online giants.
The free presentation tackles issues most jewelers are facing regarding online marketing and what it takes to succeed on social media. From ‘How to Get More Instagram Followers’ to ‘DIY Instagram Hacks’, Brian has found the sweet spot that addresses what jewelers want to know.
In the diamond business from 1979, EMD has become one of the leading diamond manufacturers, focusing largely in the North American market. Seeing the change in direction the industry has taken since the explosion of social media, they knew that helping local jewelers succeed in the online world was extremely important. This is what led to the beginning of their Facebook group, Jewelers Conquering the Digital World, a safe place for jewelers to come and network with other jewelers about all things social.
The group has grown tremendously in a short amount of time and has become the go-to place for tips and conversations about social media. With no vendors allowed, the group consists only of jewelers who want to conduct open and honest chats on digital marketing and how to succeed.
The Social Media Presentation will go LIVE on Facebook for all the jewelers in the JCDW group on Monday, August the 26th 11 am est, so interested jewelers still have time to join before then. It’s already being called the “Social Media Gamechanger” by jewelers who have implemented Brian’s winning strategies and are doubling their social media following.
If you are a jeweler interested in participating in the group and receiving access to the LIVE stream, you can join here: Jewelers Conquering the Digital World.
Advertisement
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
