Get Inspired Liz Saba’s San Diego Jewelry Store Reflects a Rock ‘n’ Roll Vibe She was profiled in a book about the Southern California punk-rock scene. Published 1 year ago on September 23, 2019 By INSTORE Staff Instore October 2019 Issue Online Extra Share Tweet ONLINE EXTRA: Q&A What do you look for in designers that you represent in your store? I look for women who creatively tell a story through their unique designs. They evoke feelings when you put on their pieces. I want designers that you won’t see at traditional jewelry stores! You have pet sea monkeys? Please elaborate! We wanted pets in the store, but furry animals were not an option. We got a self-enclosed eco system with Sea Monkeys and had a naming contest with our clients. The winning names received a gift card to our store. So now we have Joey, Johnny, Dee Dee and Tommy Ramone! Advertisement What’s it like being open some evenings? Is there a different mood or ambience or clientele? It’s important for us to open evenings because we are surrounded by fabulous restaurants. Couples on dates stop by and discover us. It also opens up shopping hours for our clients that work. What’s it like working with family? Working with family makes for a fun camaraderie. Trust me, there are days that you’re not feeling it, but at the end of the day, it’s brought us all closer together. What do you like best about your occupation? What I love best is that we make people happy and become part of their story, their lives. It’s meaningful to us. I also love that people that didn’t think they could have a special piece of jewelry accessible to them know they have a place to go. I also love that after 36 years in this industry, I still see designs that are so new and fresh! Advertisement What do you like to do when you’re not working? When am I not working? LOL. I love to go watch live music, shoot pool, and, of course, spend time with my 16-year-old daughter, Presley. What inspires you about living in San Diego? I’m so proud to live in America’s Finest City! San Diego is amazing. It’s a big city, but has a small town feel at the same time. It’s so culturally diverse. It’s about community. We have everything we could want, and have you experienced our weather? Please describe some trademark jewelry pieces you like to wear. My trademark pieces I always wear are my big inside outside diamond hoops, Debra Navarro studs in my second hole, and my Graziella Gem Swirl Ring. I literally sell it off my finger when people see it. I rock a Baracuda necklace from Jacto and bangles from Melissa Spalten. I just added a new fave: The Boss Ring by Dru. I like being eclectic. Being matchy-matchy bores me. Advertisement Related Topics: Online Extra click to Comment(Comment) Up Next Cullen Wulf Finds Humor in Weird Encounters Don't Miss Diamond-Focused Denver Jeweler Inspired by Her Clients’ Excitement INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.” You may like Georgia Jewelry Buyer Finds Power in Self Expression Omaha Store Owner Motivated by Fast Cars Together Since She Was 16, This Wife-And-Husband Team Have Built Their Dream Store Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Big Survey22 hours ago Here’s What Surging Gold Prices Have Meant for Jewelers Press Releases23 hours ago IIJS Virtual 2020, A Game Changer for the Indian Gem & Jewelry Industry Press Releases23 hours ago GJEPC Invites Entries for The Artisan Awards 2021 Photo Gallery4 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Big Survey1 week ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? 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