London Jewelers-Judges Comments

Published

15 years ago

July 28, 2009

Adam Graham: The Udells’ commitment to creating a completeluxury experience is amazing. From the beautiful interior, to the bar, thehumidor and their “London Calling” VIP service, this store’s environment iswhat all guild retailers should aspire to create.

Todd Reed: A generally fabulous feel all around. Advertisingto displays are creative, luxurious and inviting.

Sarah Read: Overall, it almost has the feel of someone’shome; sophisticated and homey all at once. The stairs with the four longmirrors are a definite draw; make me want to go upstairs and see more. Thewebsite is great too. Utilizing actual pictures of guests and staff in thestore gives the website “realness” and a taste of what to expect when peoplecome in.

Michael M. Clarke: London Jewelers redefines the luxuryshopping experience by removing the intimidation factor. From simple streetaccess to the to the customer-friendly layout to the remarkable welcome andhospitality, the experience is made to be exceptional and memorable.

Katy Briggs: London Jewelers delivers a classic luxuryshopping experience at every consumer touch-point. Their marketing isprofessional and represents the brand personality flawlessly, and they know howto leverage their best brands.

Bob Taczala: The skylight, cappuccino bar, sitting area andhumidor lend a sense of casualness and frivolity to the store, similar to aBentley, which is breathtaking exhilarating and yet beautifully designed.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”