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Look Deep Into That Cup and Ask, Do You Still Have What It Takes?

Take the Coffee Challenge the next time you’re at your favorite cafe.

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Look Deep Into That Cup and Ask, Do You Still Have What It Takes?
PHOTO: ISTOCKPHOTO

Worried you’re getting a little too comfortable and losing your entrepreneurial edge? Take the “coffee challenge.” “Ask for 10 percent off of your next few coffees,” advises tech entrepreneur Noah Kagan. “Go up to the counter and order coffee. Then just ask for 10% o . The coffee challenge sounds silly, but the whole point is that — in business and in life — you don’t have to be on the extreme edge, but you have to ask for things, and you have to put yourself out there,” he told the Tim Ferriss Show.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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