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Love and Pride Extends Sales Reach With Presence in Zales

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(Press Release)
NEW YORK, NY – Love and Pride, an online business founded to promote education and better understanding of the LGBTQ community, has announced a new expansion of its consumer reach with a presence Zales stores across the U.S. and Peoples stores in Canada.

Zales is owned by Signet Jewelers Ltd. Since its inception, Love and Pride has donated more than $500,000 to LGBT causes and is now encouraging support for those affected by the recent mass shooting in Orlando, FL at the Pulse, an LGBT bar and nightclub that resulted in 49 dead and more than 50 people injured.

“While we are thrilled to bring our product line and the spirit of our work at Love and Pride to Zales stores across the country, we are acutely aware of the urgent need to support the LGBT community in the aftermath of the Orlando shooting,” says Love and Pride founder Udi Behr, who is also the jewelry designer behind the collections. “Our hearts go out to all those affected and we are even more determined to find ways to support the LGBT community, by going to www.gofundme.com/PulseVictimsFund to support the victims and their families.”

Behr added: “This partnership with Zales will help Love and Pride fulfill its mission as a successful business, and as importantly, one that supports the LGBT community and will create an accessible, meaningful option for LGBTQ people seeking products that speak to their hearts. This partnership, in the works for well over a year, has been a labor of love. As we reach out to the LGBT community across the country, Zales has been an amazing ally, providing training and support to all their stores to provide the most inclusive and thoughtful experience for couples who are looking for beautiful jewelry that speaks to their hearts as they marry. We postponed this launch in deference to the massacre in Orlando and are now redoubling our efforts in solidarity with the victims, their families and the larger LGBT community that is reeling from this tragedy.”

Love and Pride’s jewelry collections, including engagement, commitment, wedding and anniversary rings, are now available in more than 60 Zales stores in the U.S. and will be expanding to other stores in the U.S. and Canada.

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For more information, visit loveandpride.com.

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