Press Releases

LovePendants Launches Custom Charm Service, Will Donate to Hurricane Harvey Relief Fund

Published

7 years ago

September 6, 2017

INSTORE Staff

They’re a merchandising opportunity for retail jewelers.

(Press Release) LovePendants announces the launch of its custom charm service for retailers. LovePendants will design and produce engraved Swarovski crystal charms with enameled symbols important to an individual retailer’s market.

Combined with the in-store and e-commerce selling systems, the charms offer a merchandising opportunity for retail jewelers looking for jewelry that caters to their customer base and differentiates them from their competitors. All charms feature LovePendants’ patent pending parallel mirror symmetry cut that produces an elegant presentation of each symbol or charm.

To launch the service, LovePendants produced a Texas state charm and 50 percent of all sales will be donated to the Hurricane Harvey Relief Fund. The fund is housed at the Greater Houston Community Foundation, a local charity. INSTORE LovePendantsTexas

Initial response to the customized charm service has been enthusiastic.

Jill Ferrante, co-owner of Park Place Jewelers in Ocean City, MD, stated, “I collaborated with LovePendants in designing a
Pink Marlin pendant for our women’s fishing tournament to benefit breast cancer research. I couldn’t have been happier
with the result – it was gorgeous and sold out right away! We are doing very well with all the LovePendants charms.”

Tom Laurrie, manager of Firth Jewelers in Niagara Falls, NY, said, “LovePendants designed a Niagara Falls charm for our market and we are so delighted with the look of it and the great quality.”

To inaugurate the custom charm service, LovePendants is waiving all e-commerce setup fees for its affiliate program through Nov. 30, 2017.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”