Press Releases

LovePendants Launches Custom Charm Service, Will Donate to Hurricane Harvey Relief Fund

Published

7 years ago

September 6, 2017

INSTORE Staff

They’re a merchandising opportunity for retail jewelers.

(Press Release) LovePendants announces the launch of its custom charm service for retailers. LovePendants will design and produce engraved Swarovski crystal charms with enameled symbols important to an individual retailer’s market.

Combined with the in-store and e-commerce selling systems, the charms offer a merchandising opportunity for retail jewelers looking for jewelry that caters to their customer base and differentiates them from their competitors. All charms feature LovePendants’ patent pending parallel mirror symmetry cut that produces an elegant presentation of each symbol or charm.

To launch the service, LovePendants produced a Texas state charm and 50 percent of all sales will be donated to the Hurricane Harvey Relief Fund. The fund is housed at the Greater Houston Community Foundation, a local charity. INSTORE LovePendantsTexas

Initial response to the customized charm service has been enthusiastic.

Jill Ferrante, co-owner of Park Place Jewelers in Ocean City, MD, stated, “I collaborated with LovePendants in designing a
Pink Marlin pendant for our women’s fishing tournament to benefit breast cancer research. I couldn’t have been happier
with the result – it was gorgeous and sold out right away! We are doing very well with all the LovePendants charms.”

Tom Laurrie, manager of Firth Jewelers in Niagara Falls, NY, said, “LovePendants designed a Niagara Falls charm for our market and we are so delighted with the look of it and the great quality.”

To inaugurate the custom charm service, LovePendants is waiving all e-commerce setup fees for its affiliate program through Nov. 30, 2017.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”