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Lusix Gets $90M Investment from LVMH Luxury and Others

The money will fuel growth initiatives, including the expansion of production capacity in Israel.




REHOVOT, ISRAEL — Lusix, a producer of lab-grown diamonds, announced that investors, including LVMH Luxury Ventures, Ragnar Crossover Fund and More Investments, have completed an investment round of $90 million.

The company will use this investment to fuel its growth initiatives, including the expansion of its production capacity in Israel with a second 100 percent solar-powered facility, which will begin production this summer.

Lusix was founded by entrepreneur and inventor Benny Landa within Landa Labs, the science innovation and incubation platform of the Landa Group. Lusix was spun-off in 2016.

Landa, who serves as chairman of Lusix, said: “We are thrilled and proud to welcome such high-profile investors, most notably LVMH Luxury Ventures, bringing their financial support and valuable industry insights. Their help will contribute greatly to our company’s success while the implications of this investment, both for LUSIX and for the lab-grown diamond segment, are profound – and so exciting!”



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Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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