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Richard Mille to Deploy Crime-Fighting Technology Using Forensic Science

It’s the first in New York State and 4th in the USA.

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(PRESS RELEASE) MANHATTAN, NY – Luxury Swiss watch manufacturer, Richard Mille, is the first in New York State – and fourth in USA – to deploy the Intruder Spray System (from SelectaDNA), which utilizes forensic science to reduce burglary, robbery and high-value theft by a documented range of 40 to 86 percent.

The cutting-edge technology was installed at the world-renowned watch brand’s architecturally stunning flagship boutique, located on ‘Billionaire’s Row’ on 57th Street in Manhattan.

The system uses the power of forensic marking science to considerably deter crime and, if a crime is committed, enhances law enforcement ability to irrefutably identify criminals, then apprehend and prosecute them. The technology has been used for more than ten years in 46 countries on five continents. It is now available and beginning to be deployed in the United States.

The forensic technology is synthetically manufactured in an accredited ISO 17025 laboratory. It is scientifically structured, and functions, the same as organic DNA – but is more durable. Each unit of the forensic solution contains a universally unique code (sequence), which is never replicated; thus; providing an exclusive identifying marker for each client. Each unique forensic code provides an incontestable link between a criminal, or stolen item, to a specific crime scene and date and time.

The system can be integrated with other security systems such as burglary, access control, intrusion, video, and many others. It can also be installed as a standalone crime-fighting solution. There are various modalities of system activation, including but not limited to panic buttons, money clips, remote video monitoring, RFID and facial recognition technology.

When the system is activated, the invisible, non-toxic and water-based forensic solution remains on marked criminals’ skin for four to six weeks, and clothing for two to three months. The solution is only visible via a special frequency UV light, leaving criminals exposed to identification and apprehension well after leaving the crime scene.

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“We’re pleased to provide Richard Mille with a proven crime-fighting technology to further enhance its already impressive security measures,” said Henrik Olsen, CEO of CSI Protect, the exclusive provider of SelectaDNA technology in the United States. “SelectaDNAs forensic marking technology is a well-documented tool to prevent and deter a large percentage of crime across the globe and now in the United States.”

“I’m very impressed with this newly-arrived technology in the United States, as it’s a legitimate industry game changer and a true asset to our clients,” said Basil Morales, owner/partner of Stratagem Security headquartered in Elmsford, NY, which installed the Intruder Spray System at Richard Mille. “This technology helps synergize security outcomes and places a priority on crime prevention, which is our ultimate goal.”

Many Fortune 500 and iconic, well-known companies have used SelectaDNA technology, including, Tag Heuer, Pandora, Chanel, Watchfinder & Co., 7-Eleven, Circle K, G4S, Securitas, GlaxoSmithKline, Lloyds Bank, The Royal Bank of Scotland (RBS), Bank of New Zealand, McDonald’s, KFC, Balfour Beatty, Shell, Texaco, Raptis Rare Books and thousands of others.

Watch video demonstration below:

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Deb Schulman says once she and her husband, Ron, decided to retire, she could feel “the stress start to leave.” The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. “We are so impressed with the way Wilkerson performed for us,” says Ron Schulman, “I’d send high accolades to anyone who was interested.”

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Think Like a Millennial to Sell to a Millennial: GN Diamond’s In-Store Selling Platform Offers Advantage Over Internet Sites

It’s time to take this demographic seriously.

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(PRESS RELEASE) Millennials may be undervalued as jewelry and gemstone customers, but as the largest living generation in the U.S., with $600 billion in annual spending, it’s time to take this demographic seriously.

Born between 1981 and 1996, millennials came of age alongside computers, digital technologies and social media. These tech-savvy shoppers love to research and purchase online, so it’s crucial that diamond sellers can meet them in-store with technologically advanced, interactive online sales tools.

Convert Millennial Browsers into Buyers with an Innovative Selling Tool

Diamond Hunt, the new GN Diamond platform, is an interactive selling tool that addresses millennials’ pain points with technology conveniently at their fingertips. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value.

Here’s how the platform answers the key questions held by 20- and 30-something shoppers in their native digital language.

Light Performance Millennials are skeptical as to how two seemingly similar diamonds can have up to a 70% price difference. The GN Diamond platform utilizes a third party to objectively grade the brilliancy and brightness of a diamond, clearly demonstrating why one SI2 is better than another.

V360 Views Smart-phone-loving millennials easily gain a 360 degree view of the loose diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. The fully transparent views surpass the typical videos and images used by online retailers.

Gemprint The world’s most sophisticated, non-invasive, positive identification technology records the unique optical “fingerprint” of each diamond. Gemprint is recognized by most insurance companies, some of whom offer 10% off of annual insurance premiums once registered.

GN Gives You an Advantage with Millennials

The GN Diamond platform revolutionizes the way millennial consumers buy diamonds in-store, and it’s as easy as scanning a QR code. Learn more at www.gndiamond.com, and shop over $70 million of loose diamonds certified by GIA, AGS and EGL USA, all with the Gemprint ID.

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GN Diamond Offers Earring Size Simulator on Easy-to-Use Retailer Platform

The APP offers a visual simulation of what a diamond stud looks like on the earlobe.

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(PRESS RELEASE) The 2019 holiday season through January has been one of the strongest periods for diamond stud sales.

Bread-and-butter studs from 1/4 ct up to 1 1/2 carat have always been most popular, but GN has seen larger studs from 2 carats to 6 carats becoming additional hot sellers. The company believes it will continue to see an uptick in sales through Valentine’s Day and the spring bridal season.

Simplistically beautiful, studs should produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add-on to any bridal sale. In the words of Shane Decker, “Never stop selling until the customer tells you to stop.”

GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ carat to 2 carats.  The consumer can easily see the difference between martini set or four-prong set in all different sizes that reflect their own taste and budget.

In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of its diamond studs. Each pair is sent to a third-party independent laboratory to evaluate brightness and sparkle. GN’s studs are proven to score in the top 96% of the world’s brightest diamonds. Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on annual insurance premiums. There is such a competitive market with diamond studs that these
features may help retailers gain the edge over their competition and overcome common objections and obstacles that salespeople face on a daily basis.

GN Diamond is open seven days a week at www.gndiamond.com, striving every day to help jewelers sell more diamonds.

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AGA Adds Robert Weldon to Tucson Conference Line-Up

The conference is set for Feb. 5.

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(PRESS RELEASE) The Accredited Gemologists Association has announced the addition of Robert Weldon to the list of presenters at the annual AGA Tucson conference on Feb. 5 at the Marriot University Park hotel.

Weldon, who will be receiving this year’s AGA Bonanno Award for Excellence in Gemology, is to discuss the ongoing project of educating artisanal miners of East Africa about the stones they recover. Through GIA funding and a contract with Pact, a Washington, DC, non-governmental development organization with offices in Tanzania, the program has put valuable information into the hands of the people whose livelihood depends on mining gemstones.

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Started over a decade ago through the inspiration of fellow Bonanno Award winner Dr. James Shigley, a GIA Distinguished Research Fellow, the program features a book with descriptive text in Swahili and numerous photographs of the gems being recovered. An inspection tray and instructions in cleaning and examination teaches the miners to recognize stone quality of their rough material. After the first class was presented to the Tanzanian Association of Women Miners, it has spread through Tanzania with the intent of reaching 10,000 miners across East African nations.

Weldon, director of the Richard T. Liddicoat Gemological Library and Information Center at GIA, co-wrote the manual and with the GIA staff, has seen immediate results for the over 1.000 miners already trained. Miners are now able to bargain better with their buyers and return more money to their families and communities. The social impact of the project has been enormous and exposure to the supply chain has opened up other opportunities for miners, such as gem cutting and jewelry manufacture.

The AGA conference is a day of gemological insights and discoveries, with Weldon being joined by presentations from Dr. Jeffrey Post, Dr. Laurent Cartier, Dr. Aaron Palke, Richard Hughes and workshops with Eric Fritz, Samantha Lloyd and Claire Scragg. The evening gala and presentation of the Bonanno Award is included with the conference registration and may also be purchased separately.

Conference registration includes continental breakfast, light lunch & the AGA Annual Gala & Dinner featuring great networking opportunities, music, dance floor & the presentation of the Antonio C. Bonanno Award for Excellence in Gemology to Robert Weldon. Early registration fees through Jan. 28 provide substantial savings online at www.accreditedgemologists.org.

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