Connect with us

Press Releases

M. Geller Launches Consumer Marketing Campaign for Branded Lab Grown Diamonds

mm

Published

on

(Press Release) CHICAGO — “It’s a New Dawn for diamonds,” announced Marc Geller, founder and CEO of M. Geller Ltd. “Younger consumers are already walking into jewelry stores asking for man-made, lab grown diamonds. The New Dawn brand will engage them with a comprehensive digital marketing initiative and drive more consumers into New Dawn jewelry retailers throughout the USA and Canada.”

The New Dawn Diamonds brand will target a younger consumer audience, marketing a sustainable, eco-friendly alternative to traditional mined diamonds. The strategy is to engage consumers digitally with content marketing and funnel them through clicks to bricks into New Dawn retailers to learn more about and purchase man-made, lab grown diamonds.

The New Dawn consumer marketing initiative will be driven by digital engagement, social media content, video and ads all targeted to drive consumers to websites and landing pages of Authorized New Dawn Retailers and onward into brick and mortar locations for in person presentations and sales.

Additionally, there will be a strong emphasis on Cause Marketing with every sale of a New Dawn Diamond at retail generating a contribution to an environmental non-profit.

“Rogers & Hollands and Ashcroft & Oak are excited to partner with M. Geller as a Charter Authorized Retailer for New Dawn Diamonds,” said CEO Craig Stern. “We recognize the need to engage with a younger consumer and offer them a new jewelry shopping experience and we feel the New Dawn man-made, lab grown diamond product and brand will help us to bring that consumer into our stores.”

Other Charter Authorized Retailers for New Dawn Diamonds include: Kassab Jewelers of Portland, Oregon, The Gem Lab of Rochester, New York, The Jewelry Factory of North Hollywood, California, Joseph Jewelry of Bellevue, Washington, and McCoy Goldsmith & Jewelers of Dubuque, Iowa.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular