Connect with us

Press Releases

M. Geller Launches Consumer Marketing Campaign for Branded Lab Grown Diamonds

mm

Published

on

(Press Release) CHICAGO — “It’s a New Dawn for diamonds,” announced Marc Geller, founder and CEO of M. Geller Ltd. “Younger consumers are already walking into jewelry stores asking for man-made, lab grown diamonds. The New Dawn brand will engage them with a comprehensive digital marketing initiative and drive more consumers into New Dawn jewelry retailers throughout the USA and Canada.”

The New Dawn Diamonds brand will target a younger consumer audience, marketing a sustainable, eco-friendly alternative to traditional mined diamonds. The strategy is to engage consumers digitally with content marketing and funnel them through clicks to bricks into New Dawn retailers to learn more about and purchase man-made, lab grown diamonds.

The New Dawn consumer marketing initiative will be driven by digital engagement, social media content, video and ads all targeted to drive consumers to websites and landing pages of Authorized New Dawn Retailers and onward into brick and mortar locations for in person presentations and sales.

Additionally, there will be a strong emphasis on Cause Marketing with every sale of a New Dawn Diamond at retail generating a contribution to an environmental non-profit.

“Rogers & Hollands and Ashcroft & Oak are excited to partner with M. Geller as a Charter Authorized Retailer for New Dawn Diamonds,” said CEO Craig Stern. “We recognize the need to engage with a younger consumer and offer them a new jewelry shopping experience and we feel the New Dawn man-made, lab grown diamond product and brand will help us to bring that consumer into our stores.”

Other Charter Authorized Retailers for New Dawn Diamonds include: Kassab Jewelers of Portland, Oregon, The Gem Lab of Rochester, New York, The Jewelry Factory of North Hollywood, California, Joseph Jewelry of Bellevue, Washington, and McCoy Goldsmith & Jewelers of Dubuque, Iowa.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular