(Press Release) CHICAGO — “It’s a New Dawn for diamonds,” announced Marc Geller, founder and CEO of M. Geller Ltd. “Younger consumers are already walking into jewelry stores asking for man-made, lab grown diamonds. The New Dawn brand will engage them with a comprehensive digital marketing initiative and drive more consumers into New Dawn jewelry retailers throughout the USA and Canada.”
The New Dawn Diamonds brand will target a younger consumer audience, marketing a sustainable, eco-friendly alternative to traditional mined diamonds. The strategy is to engage consumers digitally with content marketing and funnel them through clicks to bricks into New Dawn retailers to learn more about and purchase man-made, lab grown diamonds.
The New Dawn consumer marketing initiative will be driven by digital engagement, social media content, video and ads all targeted to drive consumers to websites and landing pages of Authorized New Dawn Retailers and onward into brick and mortar locations for in person presentations and sales.
Additionally, there will be a strong emphasis on Cause Marketing with every sale of a New Dawn Diamond at retail generating a contribution to an environmental non-profit.
“Rogers & Hollands and Ashcroft & Oak are excited to partner with M. Geller as a Charter Authorized Retailer for New Dawn Diamonds,” said CEO Craig Stern. “We recognize the need to engage with a younger consumer and offer them a new jewelry shopping experience and we feel the New Dawn man-made, lab grown diamond product and brand will help us to bring that consumer into our stores.”
Other Charter Authorized Retailers for New Dawn Diamonds include: Kassab Jewelers of Portland, Oregon, The Gem Lab of Rochester, New York, The Jewelry Factory of North Hollywood, California, Joseph Jewelry of Bellevue, Washington, and McCoy Goldsmith & Jewelers of Dubuque, Iowa.
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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
