Press Releases

M. Geller Launches Lab-Grown Bridal Collection

Published

6 years ago

November 9, 2017

INSTORE Staff

(PRESS RELEASE) CHICAGO, IL – M. Geller has launched its first lab-grown diamond bridal jewelry collection under the New Dawn brand.

This collection is now available for authorized New Dawn retailers for delivery in time for the holiday season.

The New Dawn bridal jewelry collection comes with full point-of-sale marketing support, including displays, packaging, countertop brochures, posters, sales associate training, website page plug-ins, digital marketing co-op and pay-per-click campaigns to drive traffic to retailer websites and stores.

Retail price points for the jewelry styles start at $1,999. All styles are created using recycled gold and New Dawn Lab Grown Diamonds, and all diamonds will be lab-certified.

M. Geller Launches Lab-Grown Bridal Collection

Shown here are pieces from M. Geller’s new lab-grown diamond bridal jewelry collection.

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