YOU KNOW how we at instore love our tips leads — 50 Ways To Do This, 99 Techniques To Prevent That, 10 Actions To Ensure the Eventuality of the Other Thing, etc. But what we love even more is writing about you. And we don’t mean writing about you as businesspeople with interesting stores. We mean writing about you as individuals. That made this month’s lead one of our absolute favorites to produce.
In “Characters,” we introduce you to some of the one-of-a-kind personalities we’ve met over the years. Meet “The Creator” whose business skyrocketed when she devised a campaign of almost too sexy urinal advertisements for local restaurants. Or “The Author,” who has written three popular novels (and counting) between waiting on customers. Or “The Optimist” who regards her business as “a love affair” and whose sunny disposition has made her an industry legend. And finally, “The Perfectionist,” who still sends our editors a list of every typo and grammatical error in instore each month. (Thankfully, fewer than there used to be.)
You’ll meet many others in this fun, revealing story. Hope you enjoy it.
If you do, and you’re feeling like you like us, really like us (in the Sally Field, Oscar-winning sense), thank us by doing one or more of the following things:
- Renew your mag subscription at instoremag.com/subscribe
- Join instoremag.com at instoremag.com/register
- Save a spot on your calendar in April for instore’s the smart jewelry show, to be held at Chicago’s Navy Pier from April 24-26, 2010
Wishing you the very best business,
David Squires
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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
