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Made in America: V&A Group Launches U.S. Factory Under ‘Purely USA’

Purely USA: U.S.-based jewelry manufacturing delivering lower costs, faster lead times, and flexible solutions.

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Made in America: V&A Group Launches U.S. Factory Under ‘Purely USA’

Made in America: V&A Group Launches U.S. Factory Under ‘Purely USA’

(PRESS RELEASE) We’re excited to share a major development at V&A Group that’s designed to elevate your supply chain and strengthen your competitive edge. We’ve officially launched Purely USA, our new U.S.-based jewelry manufacturing division. This strategic expansion allows us to offer:

  • Lower costs through tariff mitigation
  • Faster lead times with domestic production
  • Greater flexibility and responsiveness to your evolving needs

If you’re currently facing merchandising issues—whether due to supply disruptions, delays, or vendor challenges—we’re ready to help. Let us know which SKUs are affected, and we’ll resource them for you. Our team can quickly design and produce your merchandise with consistent quality, reliable delivery, and more competitive pricing—giving you a dependable resource when you need it most.

We’re committed to helping you stay ahead—efficiently, reliably, and with the quality you expect from V&A.

Please feel free to reach out directly to discuss how we can support your business.

Warm regards, V&A Group LLC (A.V. Diamonds)

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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