Connect with us

Columns

“Made in USA” Campaign Backfires

mm

Published

on

If you’re thinking of promoting your products’ “Made in USA” provenance, great — retail research suggests it’s making more an more of a difference to consumers — but make sure EVERYTHING that’s part of the promotion is, well, actually made in the USA. A no-brainer, right? Have a read about The Gap’s PR nightmare here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular