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Mainland China Tops the Chart at JNA Awards 2018

It has reaped 4 of 15 recipient trophies.

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(PRESS RELEASE) HONG KONG – China continues to lead this year’s JNA Awards by reaping 4 of 15 recipient trophies that were presented at the awards ceremony and gala dinner in Hong Kong.

List of JNA Awards 2018 recipients from Mainland China:

1. Industry Innovation of the Year – Business Model: Shenzhen MOVER Jewellery Co Ltd
2. Outstanding Enterprise of the Year – Greater China: Shenzhen Sunfeel Jewelry Co Ltd
3. Retailer of the Year (501 outlets and above): HIERSUN – China
4. Young Entrepreneur of the Year (Age 40 and below): XU Xiao, Zbird / Shanghai Wisdom Jewelry Trading Co Ltd

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First organized by UBM Asia in 2012, the JNA Awards strives to promote and encourage excellence, leadership, innovation and best business practices in the international jewelry and gemstone community. Today, the awards has grown into one of the most prestigious and coveted awards in the trade. The awards ceremony of the seventh edition was held on 17 September 2018.

Three members of the judging panel of the JNA Awards 2018 shared their comments on the remarkable achievements of the Chinese jewelers.­­

James Courage, former Chief Executive Officer of Platinum Guild International (PGI) and former chairman of the Responsible Jewelry Council (RJC) said, “China’s increasing engagement in jewelry development is reflected in the number of awards it has received. Having visited many of the recipients, I have noticed developments such as innovative financing that enables smaller companies to thrive; targeted marketing using social media with a focus on younger groups; and brand development aimed towards achieving recognition with the use of innovative design and technical prowess. It is an industry focused on the future — just as it should be.”

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Meanwhile, Albert Cheng, advisor to the World Gold Council (WGC) and former managing director, Far East (WGC) added, “One of the key drivers to the rapid development and success of the precious metals and gem-set jewelry industry around the world in the past ten years can probably be credited to the hard working entrepreneurs from China. They are always forward looking and innovative with their designs and marketing strategies. By participating in the judging process in the last seven years, I have witnessed their evolution. I hope that they will continue to progress and keep bringing new ideas to the industry.”

Lin Qiang, president and managing director of the Shanghai Diamond Exchange, also shared, “Since China has become the world’s second largest diamond consumer market, more and more Chinese jewelry companies seize the opportunity and forge ahead to be major players in the industry globally. I am proud that their outstanding achievements gained recognition from the prestigious JNA Awards. I believe that they will make more progress in the future. Congratulations to all the honorees and recipients!”

Letitia Chow, chairperson of the JNA Awards, founder of JNA, and director of business development – Jewelry Group at UBM Asia, added, “The jewelers from mainland China once again impress with their innovative ideas and outstanding leadership. Together, they make up an aspiring group that now takes the lead in the international jewelry and gemstone community. It is encouraging to witness outstanding companies and individuals from a relatively new manufacturing center and market thrive in this competitive industry. They are good models and serve as an inspiration for other emerging markets of the trade, and are revitalizing forces essential for moving the industry forward.”

JNA Awards 2018 is supported by Headline Partners Chow Tai Fook (CTF), the Shanghai Diamond Exchange (SDE), and the Bahrain Institute for Pearls and Gemstones (DANAT), together with Honored Partners KGK Group, Guangdong Gems & Jade Exchange, and Guangdong Land Holdings Limited (GDLAND).

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Press Releases

TrueFacet.com and Stephen Silver Fine Jewelry Partner On Boutique

It’s open in time for the holidays.

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(PRESS RELEASE) SILICON VALLEY, CA/NEW YORK – Luxury digital marketplace TrueFacet.com has partnered with independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.

The TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, CA, which officially opened on Nov. 14. The boutique is stocked with TrueFacet’s selection of pre-owned watches and fine jewelry collections from luxury brands such as Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai and Audemars Piguet.

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With this collaboration, TrueFacet will gain access to the Silvers’ network of Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry and rare collectible timepiece offerings while harnessing TrueFacet’s digital reach and consumer insights.

TrueFacet Co-Founder Tirath Kamdar stated: “Silicon Valley is TrueFacet’s third-largest market, and we saw the potential for even more growth by partnering with the demonstrated leader in offline shopping experiences in the area, Stephen Silver Fine Jewelry. We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else.”

Since its founding in 2014, TrueFacet.com has crowdsourced much of its pre-owned watch and fine jewelry inventory through customer trade-ins, consignments and customer sales, growing its marketplace inventory to over 140,000 items. Each item is authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, launched in August of 2018.

TrueFacet has relationships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge and Roberto Coin. The digital marketplace has also recently partnered with Messika to power a branded U.S. e-commerce site for the international jewelry brand.

Stephen and Jared Silver, a father and son team, have earned a reputation among Silicon Valley’s VC community as early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace, and eventually took on an advisory role with TrueFacet.

Stephen Silver Fine Jewelry President Jared Silver saw an opportunity to expand the relationship with TrueFacet as luxury retail partners.

“TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths,” he said, “and through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”

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Press Releases

‘Diamonds Do Good’ Video Gets 11M Millennial Impressions In One Month

It’s the first video in a series.

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(PRESS RELEASE) NEW YORK – “Conservation,” the first video in the Diamond Empowerment Fund’s Real Stories, Real Diamonds, Real Impact campaign targeting millennials, garnered 11 million impressions in its first month. The one-minute video, which appears on both the Diamonds Do Good website and on YouTube, garnered 7 million views of at least :30 seconds, and 5 million views of the entire video. According to YouTube, “this is a a surprisingly high rate of completion, especially considering the longer length of the video.”

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The “Conservation” video is the first in a series the Diamond Empowerment Fund will create to educate the public on the positive stories behind diamonds. All videos in the series will be housed on the D.E.F. website’s video library page. D.E.F’s Diamonds Do Good library of videos will be available for retailers to share with their customers.

The Real Stories. Real Diamonds. Real Impact video library was made possible through the grant D.E.F received from the JCK Industry Fund, and media support was augmented through an in-kind donation by the Diamond Producers Association. In November, the Diamond Empowerment Fund launched the “Real Stories, Real Diamonds, Real Impact Proposal Contest” with the winners being sent to Botswana in 2019 to see the positive impact of diamonds and share their experience through social media.

D.E.F President Anna Martin, senior vice president of GIA, says, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence and ultimately demand for diamonds.”

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Rembrandt Charms: Charms Used to Support Recovery from Hurricane Michael

Wearing this shows support for recovery efforts.

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(PRESS RELEASE) WILLIAMSVILLE, NY – Hurricane Michael devastated the Florida Panhandle in October, leveling homes and businesses. It was the strongest hurricane to hit the continental U.S. since Hurricane Andrew in 1992.

To support the recovery effort, Rembrandt Charms has created an exclusive, engraved charm for Smith and Smith Jewelers, a local, family-owned business serving Historical Downtown Marianna, FL for over 20 years.

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Rembrandt’s custom charm features the hashtag #850strong, adopted by the residents to symbolize their determination to overcome the damage caused by Hurricane Michael. Wearing this charm and charm bracelet shows support for recovery efforts and reflects the powerful bond, as well as the courage, the members of this community share as they work together to rebuild their lives.

“We were deeply saddened by the devastation wreaked by Hurricane Michael, and our thoughts and prayers are with all of those affected,” states Eric Lux, Vice President, Rembrandt Charms. “The opportunity to help strengthen a community affected by such a tragedy is something we value and will always support.”

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