Headlines

Major Online Diamond Retailer Launches Lab-Grown Product

The lab-grown offerings are a first for Signet.

Published

5 years ago

May 5, 2019

INSTORE Staff

Online diamond retailer James Allen is entering the lab-grown market, Rapaport News reports.

James Allen is now offering both “earth-created” and “lab-created” diamonds on its website.

The company explains: “Lab-created diamonds allow you to maximize your budget, giving up to 30% more size for the same cost, while earth-created diamonds are incredible works of nature and the traditional choice.”

Prices range from a few hundred dollars for smaller diamonds to more than $48,000 for an 4.49-carat emerald-cut diamond.

James Allen states that its lab-grown diamonds will be accompanied by independent laboratory reports.

The lab-grown offerings are a first for Signet, which bought James Allen in 2017.

Read more at Rapaport News

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