Headlines

Major Online Diamond Retailer Launches Lab-Grown Product

The lab-grown offerings are a first for Signet.

Published

5 years ago

May 5, 2019

INSTORE Staff

Online diamond retailer James Allen is entering the lab-grown market, Rapaport News reports.

James Allen is now offering both “earth-created” and “lab-created” diamonds on its website.

The company explains: “Lab-created diamonds allow you to maximize your budget, giving up to 30% more size for the same cost, while earth-created diamonds are incredible works of nature and the traditional choice.”

Prices range from a few hundred dollars for smaller diamonds to more than $48,000 for an 4.49-carat emerald-cut diamond.

James Allen states that its lab-grown diamonds will be accompanied by independent laboratory reports.

The lab-grown offerings are a first for Signet, which bought James Allen in 2017.

Read more at Rapaport News

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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