Connect with us

Headlines

Major Retailers to Carry New Lab-Grown Jewelry Brand

The line ‘appeals to ethically-minded shoppers.’

mm

Published

on

Major Retailers to Carry New Lab-Grown Jewelry Brand
Sales prices for the Grown With Love collection range from $500 to $10,000.

Richline Group, a wholly owned subsidiary of Berkshire Hathaway, announced that its new lab-grown jewelry brand, Grown with Love, is launching at JCPenney and Macy’s.

Grown with Love is “a collection of jewelry that appeals to ethically-minded shoppers without sacrificing the beautiful sparkle and scintillation that every woman desires in her diamond jewelry or engagement ring,” according to a Richline press release.

“By choosing a lab-grown diamond, future bridal and fashion customers now
have a new, conscious choice, and can get a larger or higher quality stone for the
same price,” said Michael Milgrom, senior vice president, product, of Richline. “And with the most popular season for proposals – and shopping – just around the corner, this partnership is destined to shine.”

Grown with Love features bridal jewelry including solitaire and halo engagement rings, wedding bands and bridal sets as well as a small selection of non-bridal items, including diamond earrings and necklaces. Diamonds in the Grown with Love line are certified by the International Gemological Institute.

Sale prices for the collection range from $500 to $10,000.

“What is most interesting and exciting about this category is that it is filling
several needs for consumers and aligning with their values,” said Lindsey Scarlata Woodruff, vice president of marketing at Richline. “In many cases it offers a higher quality stone for the same money, which is important as expendable incomes are down, people are choosing to spend their money in different ways, and expectations for value are high. This also appeals to a ‘conscious consumer’ who is seeking purchases that ethically align with their beliefs.”

PHOTO GALLERY (3 IMAGES)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular