Connect with us

Manager's To Do

Make the Most of Christmas with This December To-Do List

See how you can remain on the game while enjoying the Christmas season.

mm

Published

on

Dec. 3-9

OPERATIONS Starting today, make it a rule: Everyone must greet each other with a cheery “Merry Christmas” (or, yes, “Happy Holidays,” if that’s a better fit) every morning. When all is said and done, you sell joy and you and your staff’s good moods will determine much of your success.

HUMAN RESOURCES Take care of your team, says Kent Bagnall, owner of Kent Jewelry of Rolla, MO. “Make sure all inventory is correctly marked and that staff is kept up to date and properly trained for the holiday rush. I make a special effort to ensure that they take care of their health during the holiday season.”

MANAGEMENT Start holding short morning meetings. To ensure they stay brief, insist everyone stand. Update staff on things like average sale, which pieces to show first, repair deadlines, any ads you’re running and what’s being highlighted in your window cases.

Video: I Replied to a Diamond Scam Email … And Here’s What Happened
Fun

Video: I Replied to a Diamond Scam Email … And Here’s What Happened

Video: Here’s a Powerful Way to Make Your Jewelry-Store Advertising More Effective
Jim Ackerman

Video: Here’s a Powerful Way to Make Your Jewelry-Store Advertising More Effective

GOB Sales are Emotional — Here’s How to Stay on Track!
Sponsored Content

GOB Sales are Emotional — Here’s How to Stay on Track!

Dec. 10-16

DISPLAYS Tweak your window displays. Move things around and highlight different categories in your windows (especially your key price point jewelry). To window shoppers, it sends the message that you have a wide range of merchandise that is moving quickly.

INVENTORY Watch your reports like a hawk. Start making small markdowns on slower selling items to help clear case space for bestselling items during the last two weeks of the holiday season. And stay on top of your vendors. Timely delivery is critical right now.

INVENTORY Be sure to promote your store’s gift cards this month. One idea to make it an easier sell: Add 10 to 20 percent cash value to any gift card you sell.

Advertisement

GOODWILL Play Santa: Sneak a little gift into every wrapped item.

Dec. 17-23

SPIFFS Tack up envelopes on your bulletin board with labels like “Most Add-Ons” and “Highest-Value Sale.” Day’s winner gets the envelope and the prize inside.

SOCIAL MEDIA If you haven’t seen your social network “fans” in the store yet, why not urge them to come in early for special VIP hours?

OPERATIONS Dec. 22, the final Saturday before Christmas, may well be the biggest shopping day of the year. Go over your plans for staffing, stock and hours.

Dec. 24-30

INVENTORY It’s return season. Accept those painful returns with a big smile. If you handle the returns as well as you handled the sales, those customers will inevitably return.

CRM Begin entering all that customer data you collected in the last few weeks. You did have a system in place to collect those all-important email addresses, right?

Advertisement

MANAGEMENT Holding an end-of-season staff party? Consider joining up with someone else in your strip mall. It will help save costs and build potentially useful relationships.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

GOB Sales are Emotional — Here’s How to Stay on Track!

When Moyer Jewelers of State College, PA, decided to close its doors, Wilkerson was there to “keep the train moving forward.” With dedicated professionals and incomparable selling skills, the Wilkerson experience was one that third-generation jeweler Lori Moyer would recommend to any of her peers. “They really cared about our success at the end of the event. I recommend them highly.”

Promoted Headlines

Manager's To Do

A Trick to Selling More Platinum, And Other Manager’s To-Do Items for September

And here are some great tips for infographics in your store.

mm

Published

on

Sep. 1-7

INVENTORY The economy may be slowing a tad, but the wealthy keep getting richer. That is allowing more people to trade up from the standard 1-carat diamond engagement ring. But to sell 2-, 3-, or 4-carat pieces, you need to have a few on hand, says David Brown of the Edge Retail Academy. Start experimenting with more expensive bridal sets.

MARKETING Conduct an advertising review. If it’s bridal sales you desire, put that shotgun away. Pick one or two advertising media, based on their reach and return on investment, and concentrate on them. That requires courage and perseverance, but it’s the surest way to break through the chatter and win that key top-of-mind presence in your local market that will deliver engagement ring sales.

Sep. 8-14

STAFF Few things are more important to staff than having the sense that their work matters. As bridal season approaches, make it a constant refrain in your strategy meetings: you’re helping people with one of the most important decisions of their life.

SHOWROOM “It’s remarkable,” says merchandising expert Sally Furrer, “how often diamond areas are underlit in stores.” Crank up the lights.

Sep. 15-21

TRAINING The rise of the bead phenomenon in the last decade caused many jewelers to cut back on diamond sales training. If that happened in your store, look to bring in a trainer who specializes in bridal goods. It’s a whole different skill set.

MARKETING Twitter’s search function, along with free applications like TweetDeck, can be great tools for market research and lead generation. Start monitoring your competitors’ brand names and hashtags to see what people are saying about them and you. Set keywords related to bridal sales in your market and don’t be afraid to follow up (unsolicited messages from strangers is a fact of life in the Twitter-sphere).

Sep. 22-28

SOCIAL Want to take your social media efforts to the next level while educating your clientele about bridal in a way they’ll remember? Think infographics. Whether charting the evolution of diamond cuts or providing tips on ring cleaning, infographics are a great shareable way to communicate your message. Try these free infographic websites: Piktochart.com, Venngage.com, Easel.ly.

SALES Want to sell more platinum? Highlight its staying power. Keep an old white-gold ring and an old platinum one behind the counter to show customers what happens to the two metals after a few years. One of platinum’s strengths is the durability of its white color, which won’t fade or change (like an enduring love, hint, hint) and will continue to complement a diamond, as opposed to white gold, which fades to yellow.

Continue Reading

Calendar

Yarr! It’s International Talk Like a Pirate Day and More Important Dates for September

“I’ll be paying top dollar for whatever golden loot ye’ve got stashed in your little treasure chest.”

mm

Published

on

19 Many jewelers seem to have forgotten what a lucrative earner gold buying can be. Luckily, International Talk Like A Pirate Day is here to remind you. Yarr, have some fun with your advertising. “Yes, me hearties, Cap’n Jack Black Diamond has gone straight. I’ll be paying top dollar for your doubloons, old lockets or whatever golden loot ye’ve got stashed in your little treasure chests. Come see the Cap’n before the sharks get ye.”

01 On NATIONAL NO RHYME (NOR REASON) DAY, challenge your customers on social media to come up with words that can’t be rhymed. Three you can probably put to good use in your posts that day are “spirit,” “silver” and “woman.”

06 Today is FIGHT PROCRASTINATION DAY, and if you’re one of the many afflicted, try this trick: when jotting down a to-do item, keep rephrasing it until it involves the use of your limbs: “Pick up phone and call …”, “Open laptop and search for …”

Continue Reading

Calendar

Remembering Woodstock, The Little One’s First Day in Kindergarten, and More Useful August Dates

You’re always busy, but this month, get things done.

mm

Published

on

19 Mark the 30th anniversary of the launch of Stephen Covey’s THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by doing something in its spirit: keep a journal of everything you do, broken down into 30-minute increments. At the end of each workday, assign a value — 1, 2 or 3 (the lowest) — to your time, and at the end of the week, evaluate the results. They may well surprise you. Obviously you want to be spending at least half your time on No. 1s.

1 August is GET READY FOR KINDERGARTEN MONTH. On the first day of school, invite all new kindergarten moms to come in for mimosas and snacks. They can reward themselves for surviving this milestone.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

15 Fifty years ago today, the promise of free music, a good time, and … umm … a pretty good shot at “getting lucky” drew 400,000 young people to WOODSTOCK, NY. To many folks, that’s much the same promise that jewelry makes (minus the music). Roll back the years with a store party.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular