Manager's To Do Make the Most of Christmas with This December To-Do List See how you can remain on the game while enjoying the Christmas season. Published 2 years ago on December 11, 2018 By INSTORE Staff Instore December 2018 Issue Share Tweet Dec. 3-9 OPERATIONS Starting today, make it a rule: Everyone must greet each other with a cheery “Merry Christmas” (or, yes, “Happy Holidays,” if that’s a better fit) every morning. When all is said and done, you sell joy and you and your staff’s good moods will determine much of your success. HUMAN RESOURCES Take care of your team, says Kent Bagnall, owner of Kent Jewelry of Rolla, MO. “Make sure all inventory is correctly marked and that staff is kept up to date and properly trained for the holiday rush. I make a special effort to ensure that they take care of their health during the holiday season.” MANAGEMENT Start holding short morning meetings. To ensure they stay brief, insist everyone stand. Update staff on things like average sale, which pieces to show first, repair deadlines, any ads you’re running and what’s being highlighted in your window cases. Jimmy Degroot Video: Sharpen Your Bridal Jewelry Presentations Jimmy Degroot Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry Jimmy Degroot Video: Sales Management Master Class Taught by Jewelry Professionals Begins Feb. 16 Dec. 10-16 DISPLAYS Tweak your window displays. Move things around and highlight different categories in your windows (especially your key price point jewelry). To window shoppers, it sends the message that you have a wide range of merchandise that is moving quickly. INVENTORY Watch your reports like a hawk. Start making small markdowns on slower selling items to help clear case space for bestselling items during the last two weeks of the holiday season. And stay on top of your vendors. Timely delivery is critical right now. INVENTORY Be sure to promote your store’s gift cards this month. One idea to make it an easier sell: Add 10 to 20 percent cash value to any gift card you sell. Advertisement GOODWILL Play Santa: Sneak a little gift into every wrapped item. Dec. 17-23 SPIFFS Tack up envelopes on your bulletin board with labels like “Most Add-Ons” and “Highest-Value Sale.” Day’s winner gets the envelope and the prize inside. SOCIAL MEDIA If you haven’t seen your social network “fans” in the store yet, why not urge them to come in early for special VIP hours? OPERATIONS Dec. 22, the final Saturday before Christmas, may well be the biggest shopping day of the year. Go over your plans for staffing, stock and hours. Dec. 24-30 INVENTORY It’s return season. Accept those painful returns with a big smile. If you handle the returns as well as you handled the sales, those customers will inevitably return. CRM Begin entering all that customer data you collected in the last few weeks. You did have a system in place to collect those all-important email addresses, right? Advertisement MANAGEMENT Holding an end-of-season staff party? Consider joining up with someone else in your strip mall. It will help save costs and build potentially useful relationships. Related Topics: Featuredinventorymanagementsocial media click to Comment(Comment) Up Next Post-Holiday Tips and More Manager’s To-Do Items Don't Miss Your Manager’s To-Do List to Prepare for the Holidays in November INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. 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