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Eileen McClelland

Managing Editor’s Note: Ask Away

You’ve got questions, we’ve got the answers and 50 reminders of why your job is so cool.

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THE QUESTIONS that arise from running a jewelry store seem to be infinite.

After more than a decade of researching and writing about how to run your business, we are only scratching the surface, it seems, on covering the kinds of concerns you deal with every day.

With that in mind, we’ve decided to publish an expanded version of our popular INSTORE department, Ask INSTORE, as our Big Story in this issue.

Each month editor Chris Burslem is ready and willing to field your most perplexing, urgent queries, and consult industry experts for the best answers out there. It’s impossible to stump Chris and his erudite consultants, so keep those questions coming.

Also in this issue, we’ve compiled 50 awesome things about being a jeweler to help motivate and inspire you through this busy buying season, courtesy of our Brain Squad.

And, in a special feature, we’re offering a glimpse of what it’s like to be a gem hunter out in the field — the rewards and the risks — along with advice on how to get started on your own quest. Whether you have the resources to take a trip to Africa or visit a mine in the U.S., gem hunters say that going to the source can be a life-changing experience for you and a big boost to your business.

As Nancy Schuring, owner of Devon Fine Jewelry, puts it, leaving her retail business to visit far-flung mines and markets makes her feel like she’s come full circle.

“When you walk around a jewelry show, you don’t usually wonder where the gems came from. But when you take one of these trips you develop a new appreciation. You see where it came from and appreciate what it takes to create the gems we usually take for granted.”

Happy hunting.

Eileen McClelland

Managing Editor, INSTORE

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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