(PRESS RELEASE) SAN FRANCISCO, CA — Manak Jewels, a renowned leader in natural fancy color and antique cut diamonds, announces its 50th anniversary in the jewelry industry. Founded in 1975 by Ambrish Sethi, the family-owned business has built a legacy of innovation, quality, and artistic excellence that continues to thrive under the leadership of Director Sumeet Sethi.
“Our journey began with a simple question: ‘Why not?'” says Sumeet Sethi. “That philosophy has guided us for five decades as we’ve pioneered new colors, cuts, and experiences in the diamond industry.”
Recognized for introducing natural color diamonds to the trade and reviving antique cuts like briolettes, rose cuts, and old mine diamonds, Manak Jewels has established itself as a cornerstone of “Ethnic Revivalism” while maintaining an unwavering dedication to using only natural gemstones.
The company’s tagline, “Be Natural,” reflects not only their commitment to natural stones but also their authentic approach to business relationships. Retail jewelers partnering with Manak can expect straight forward communication, transparency in sourcing, and a refreshingly genuine business experience free from unnecessary formalities.
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“We believe the jewelry business is fundamentally about trust,” explains Sethi. “Our partners appreciate that we’re as authentic in our business practices as we are in our products. When you work with Manak, you’re getting natural stones and building relationships with real people who care about your success.”
Manak Jewels has also distinguished itself through rigorous ethical sourcing practices, providing complete traceability for all their gemstones. This commitment to responsible business practices, combined with their exceptional customer service and transparent operations, has fostered lasting relationships with retailers across the industry.
To mark its 50th anniversary, Manak Jewels is launching a charitable initiative with Jewelers for Children. The company will donate a percentage of its profits to support the charity’s work with children in need, contributing to over $64 million the jewelry industry has raised through JFC for organizations like St. Jude Children’s Research Hospital, Make-A-Wish, and others.
“As we celebrate our past achievements, we’re equally focused on creating a meaningful future,” adds Sethi. “Our partnership with Jewelers for Children allows us to extend our legacy beyond beautiful jewelry to making a difference in children’s lives.”
Manak Jewels will showcase its anniversary collection at upcoming industry events including JCK Las Vegas (Booth 7065). The company also exhibits at AGTA Tucson, GemGenéve, the Hong Kong shows, JA New York and AGS Conclave.
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For more information about Manak Jewels and its 50th anniversary celebration, visit www.manakjewels.com.
