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Manfredi Jewels-Judges Comments



Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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