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Manfredi Jewels-Judges Comments

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Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Manfredi Jewels-Judges Comments

Published

on

Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.

Advertisement

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular