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Manfredi Jewels-Judges Comments

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Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Manfredi Jewels-Judges Comments

Published

on

Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular