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Manfredi Jewels-Judges Comments

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Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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Manfredi Jewels-Judges Comments

Published

on

Sarah Read: This DOESN’T look like a jewelry store and it WORKS. The overall appeal is futuristic but done in a classic way.

Todd Reed:
This store has a consistent look and feel. They have many top lines and seem to be a true representative of the work they sell.

Michael M. Clarke: The approach to the salon suggests that something special is inside. The layout fulfills the promise. The use of color and space allows the clients to get up close and personal with the jewelry and the jeweler.

Adam Graham: Very cool elliptical interior space design with all of the branded wall cases. And an opera-singing sales associate – every store should have one!

Katy Briggs: I can’t say enough about their memorable ad campaign and beautifully executed catalog. Their strategic marketing is spot on and sets them apart with smart messaging and visual sophistication.

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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