Mark Buntz
(PRESS RELEASE) CARLSBAD, CA – The Gemological Institute of America has appointed Mark Buntz as senior vice president and chief marketing officer to lead all global marketing efforts and drive the future of the GIA brand. Buntz will support the expansion of GIA’s education, laboratory services – including the new GIA Diamond Origin Report – and instruments business into new markets and extend GIA’s 4Cs of Diamond Quality consumer outreach program. He succeeds Kathryn Kimmel, who retired in August after 30 years with GIA.
“Mark brings invaluable expertise with leading companies which have reached pinnacles of success in their fields,” said Susan Jacques, GIA president and CEO. “He is a proven innovator and a passionate storyteller who, with his enthusiasm and new perspective, will help advance GIA’s initiatives to connect with consumers and the gem and jewelry industry.”
“GIA is an iconic institution with a powerful story to tell,” said Buntz. “I am thrilled to join a talented team and distinguished brand with a tradition of industry leadership and innovation. The opportunity to shape the future of the Institute together is truly exciting.”
Buntz has more than 20 years’ experience in media, entertainment and sports marketing. He comes to GIA from TaylorMade Golf Co., where he was vice president of global brand marketing. He also held leadership positions with prominent mass media and digital companies, including ESPN, NBCUniversal and Hulu. His experience spans global brand marketing, advertising, communications, sales and broadcasting. He received a Bachelor of Arts in broadcasting from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Buntz is based at GIA’s headquarters in Carlsbad, CA, and reports to Jacques.
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
