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Jewelry Marketing Executive Announces Launch of “The Soulful Experience” Business Book

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(PRESS RELEASE) DENVER, CO – Small business owners have been facing doom and gloom since the advent of big-box stores. Retailers in particular face daily challenges from online players who offer lower prices, free delivery and in many cases better customer service. Now even a local mom-and-pop shop must figure out how to navigate the omni-channel road in order to remain relevant. Although many big-box stores like Toys “R” Us are going by the wayside, providing a glimmer of hope for local retailers who have been clawing and scratching to stay in business, a potential trade war with China threatens not only soybean farmers in the Midwest but many of the 28 million small businesses across the United States, with nearly five million of these companies employing up to 500 people. 

A new book titled “The Soulful Experience: Take Your Company from So-So to Soulful and Exceed the Expectations of Your Customers – and Employees” written by marketing executive Diane P. Ferraro, provides practical marketing, leadership, company culture and general business advice. This business book is fast-paced and can be read on a short flight or in an evening, and is intended for CEOs, entrepreneurs, managers and aspiring leaders of small, mid-sized and family-run companies. “The Soulful Experience is now available on Amazon and Barnes & Noble for $11.95. 

The target audience for The Soulful Experience is time-strapped small business owners and managers who are ready to make a change and not only keep their organization afloat, but see it rise with the tide along with improved revenue and profits.

“Nearly every entrepreneur and small business owner I know speaks of the internet effect and is worried about the future of retail.” stated Diane P. Ferraro, author of ‘The Soulful Experience.’ “The same concern is heard not only from retailers but from ‘mom & pop’ bakeries, salons, restaurants and other service providers who see national chains encroaching on their territory with unbeatable discounts, a huge team of low-paid employees and extended store hours. Combine these real fears with the possibility of a trade war with China, and business owners might want to bury their heads in the sand. This easy-to-read book will give confidence to leaders of small and mid-sized organizations and encourage them to get back in the game, focus on what they do best, and take their brand experience to new heights.”

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“This book touches on three things that make any business better:  leadership, company culture, and providing a top-notch customer experience.  Diane’s extensive background in marketing and branding coupled with her high level of emotional intelligence make this book a must-read for business owners who want to have the extra edge in appealing to not only potential customers, but also to their employees, who are the true soul of any successful company.” – Linda Williams, Senior Corporate Paralegal. 

To request a review copy of “The Soulful Experience”, please submit completed form or email diane (@) thesoulfulexperience.com. Please include the name of your news organization or publication with your request.

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Press Releases

Canadian Jewelers Association Initiates Management Transition

He will continue to be involved with the CJA as a freelance writer.

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(PRESS RELEASE) TORONTO – The Canadian Jewellers Association (CJA) announced that it has initiated a transition of its management personnel.

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Following the completion of his scheduled 18-month contract as executive director, Mr. Brian Land recently left that role and the association. He will continue to be involved with the CJA as a freelance writer. Ms. Carla Adams, currently a manager in the association office, will discharge the duties of executive director on an interim basis until a successor to Mr. Land is named, likely by mid-January.

“Brian Land was engaged primarily to assist in managing the amalgamation of the Canadian Jewelers Association with Jewelers Vigilance Canada,” said Mr. Marco Miserendino, chairman of the CJA Board of Directors. “The knowledge and skill he brought to that file was of great assistance. The successful completion of that assignment now enables both Brian and the association to determine and pursue their respective future directions,” Mr. Miserendino added.

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TrueFacet.com and Stephen Silver Fine Jewelry Partner On Boutique

It’s open in time for the holidays.

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(PRESS RELEASE) SILICON VALLEY, CA/NEW YORK – Luxury digital marketplace TrueFacet.com has partnered with independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.

The TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, CA, which officially opened on Nov. 14. The boutique is stocked with TrueFacet’s selection of pre-owned watches and fine jewelry collections from luxury brands such as Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai and Audemars Piguet.

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With this collaboration, TrueFacet will gain access to the Silvers’ network of Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry and rare collectible timepiece offerings while harnessing TrueFacet’s digital reach and consumer insights.

TrueFacet Co-Founder Tirath Kamdar stated: “Silicon Valley is TrueFacet’s third-largest market, and we saw the potential for even more growth by partnering with the demonstrated leader in offline shopping experiences in the area, Stephen Silver Fine Jewelry. We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else.”

Since its founding in 2014, TrueFacet.com has crowdsourced much of its pre-owned watch and fine jewelry inventory through customer trade-ins, consignments and customer sales, growing its marketplace inventory to over 140,000 items. Each item is authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, launched in August of 2018.

TrueFacet has relationships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge and Roberto Coin. The digital marketplace has also recently partnered with Messika to power a branded U.S. e-commerce site for the international jewelry brand.

Stephen and Jared Silver, a father and son team, have earned a reputation among Silicon Valley’s VC community as early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace, and eventually took on an advisory role with TrueFacet.

Stephen Silver Fine Jewelry President Jared Silver saw an opportunity to expand the relationship with TrueFacet as luxury retail partners.

“TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths,” he said, “and through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”

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‘Diamonds Do Good’ Video Gets 11M Millennial Impressions In One Month

It’s the first video in a series.

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(PRESS RELEASE) NEW YORK – “Conservation,” the first video in the Diamond Empowerment Fund’s Real Stories, Real Diamonds, Real Impact campaign targeting millennials, garnered 11 million impressions in its first month. The one-minute video, which appears on both the Diamonds Do Good website and on YouTube, garnered 7 million views of at least :30 seconds, and 5 million views of the entire video. According to YouTube, “this is a a surprisingly high rate of completion, especially considering the longer length of the video.”

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The “Conservation” video is the first in a series the Diamond Empowerment Fund will create to educate the public on the positive stories behind diamonds. All videos in the series will be housed on the D.E.F. website’s video library page. D.E.F’s Diamonds Do Good library of videos will be available for retailers to share with their customers.

The Real Stories. Real Diamonds. Real Impact video library was made possible through the grant D.E.F received from the JCK Industry Fund, and media support was augmented through an in-kind donation by the Diamond Producers Association. In November, the Diamond Empowerment Fund launched the “Real Stories, Real Diamonds, Real Impact Proposal Contest” with the winners being sent to Botswana in 2019 to see the positive impact of diamonds and share their experience through social media.

D.E.F President Anna Martin, senior vice president of GIA, says, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence and ultimately demand for diamonds.”

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