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Jewelry Marketing Executive Announces Launch of “The Soulful Experience” Business Book




(PRESS RELEASE) DENVER, CO – Small business owners have been facing doom and gloom since the advent of big-box stores. Retailers in particular face daily challenges from online players who offer lower prices, free delivery and in many cases better customer service. Now even a local mom-and-pop shop must figure out how to navigate the omni-channel road in order to remain relevant. Although many big-box stores like Toys “R” Us are going by the wayside, providing a glimmer of hope for local retailers who have been clawing and scratching to stay in business, a potential trade war with China threatens not only soybean farmers in the Midwest but many of the 28 million small businesses across the United States, with nearly five million of these companies employing up to 500 people. 

A new book titled “The Soulful Experience: Take Your Company from So-So to Soulful and Exceed the Expectations of Your Customers – and Employees” written by marketing executive Diane P. Ferraro, provides practical marketing, leadership, company culture and general business advice. This business book is fast-paced and can be read on a short flight or in an evening, and is intended for CEOs, entrepreneurs, managers and aspiring leaders of small, mid-sized and family-run companies. “The Soulful Experience is now available on Amazon and Barnes & Noble for $11.95. 

The target audience for The Soulful Experience is time-strapped small business owners and managers who are ready to make a change and not only keep their organization afloat, but see it rise with the tide along with improved revenue and profits.

“Nearly every entrepreneur and small business owner I know speaks of the internet effect and is worried about the future of retail.” stated Diane P. Ferraro, author of ‘The Soulful Experience.’ “The same concern is heard not only from retailers but from ‘mom & pop’ bakeries, salons, restaurants and other service providers who see national chains encroaching on their territory with unbeatable discounts, a huge team of low-paid employees and extended store hours. Combine these real fears with the possibility of a trade war with China, and business owners might want to bury their heads in the sand. This easy-to-read book will give confidence to leaders of small and mid-sized organizations and encourage them to get back in the game, focus on what they do best, and take their brand experience to new heights.”


“This book touches on three things that make any business better:  leadership, company culture, and providing a top-notch customer experience.  Diane’s extensive background in marketing and branding coupled with her high level of emotional intelligence make this book a must-read for business owners who want to have the extra edge in appealing to not only potential customers, but also to their employees, who are the true soul of any successful company.” – Linda Williams, Senior Corporate Paralegal. 

To request a review copy of “The Soulful Experience”, please submit completed form or email diane (@) Please include the name of your news organization or publication with your request.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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