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Marketing RX: GoldSmith Jewelers

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[b][h2]Patient History [/h2][/b]
GoldSmith Jewelers in Little Falls, MN, recently ran this repair ad in its local weekly newspaper. While I know it began as a trade shop in 1973 and then expanded into a retail store in the 1980s, I do not know what brand image the store is trying to convey. However, I’m getting a sense … 
 
[b][h2]Diagnosis  [/h2][/b]
Tar and Jeff need more than a little wizardry on their layout skills. First tip: Every space does not need to be filled with something. What were you trying to communicate? Was it the offer? If so, perhaps that should have been bold and eye-catching. My eye is going all over the place, but if I had to focus, it would definitely be on the badly Photoshopped picture — not the offer. And why three tag lines? Are you “Simply the Best,” “The Jewelry Repair Experts” or the “Wizards of Ahhh’s”? I suggest sticking with just one.  
 
[b][h2]Remedy  [/h2][/b]
I have nothing against cute local ads. Truth be told, Tar and Jeff are endearing. I’m sure if we met, we could be friends. You play to your crowd, and in Little Falls, the cutesy approach may not be terribly off-base. But wouldn’t it be great if they could harness those magical powers and develop a captivating headline, a unique border and a clean layout?

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Marketing RX: GoldSmith Jewelers

Published

on

[b][h2]Patient History [/h2][/b]
GoldSmith Jewelers in Little Falls, MN, recently ran this repair ad in its local weekly newspaper. While I know it began as a trade shop in 1973 and then expanded into a retail store in the 1980s, I do not know what brand image the store is trying to convey. However, I’m getting a sense … 
 
[b][h2]Diagnosis  [/h2][/b]
Tar and Jeff need more than a little wizardry on their layout skills. First tip: Every space does not need to be filled with something. What were you trying to communicate? Was it the offer? If so, perhaps that should have been bold and eye-catching. My eye is going all over the place, but if I had to focus, it would definitely be on the badly Photoshopped picture — not the offer. And why three tag lines? Are you “Simply the Best,” “The Jewelry Repair Experts” or the “Wizards of Ahhh’s”? I suggest sticking with just one.  
 
[b][h2]Remedy  [/h2][/b]
I have nothing against cute local ads. Truth be told, Tar and Jeff are endearing. I’m sure if we met, we could be friends. You play to your crowd, and in Little Falls, the cutesy approach may not be terribly off-base. But wouldn’t it be great if they could harness those magical powers and develop a captivating headline, a unique border and a clean layout?

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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