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Martin Lindstrom’s “If I Owned a Jewelry Store”

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Martin Lindstrom’s “If I Owned a Jewelry Store”

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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David Squires

Martin Lindstrom’s “If I Owned a Jewelry Store”

Published

on

Martin Lindstrom’s “If I Owned a Jewelry Store”

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular