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Martin Lindstrom’s “If I Owned a Jewelry Store”

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Martin Lindstrom’s “If I Owned a Jewelry Store”

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Martin Lindstrom’s “If I Owned a Jewelry Store”

Published

on

Martin Lindstrom’s “If I Owned a Jewelry Store”

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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