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Martin Lindstrom’s “If I Owned a Jewelry Store”

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Martin Lindstrom’s “If I Owned a Jewelry Store”

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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David Squires

Martin Lindstrom’s “If I Owned a Jewelry Store”

Published

on

Martin Lindstrom’s “If I Owned a Jewelry Store”

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Most Popular