Connect with us

David Squires

Martin Lindstrom’s “If I Owned a Jewelry Store”

Published

on

Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.


Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular