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David Squires

Martin Lindstrom’s “If I Owned a Jewelry Store”

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Okay, so some of you weren’t able to get away from your stores for a day or two to come see us at the SMART Show Chicago. Tough luck, but we understand.

While we can’t replicate the fullness and richness of the complete SMART Show experience for you, we can give you a small, hopefully nutritious taste of it. Starting today, we’ll be bringing you selected sessions from the show’s widely-acclaimed education program. (See what retailers said about this year’s marketing-oriented education lineup.)

We’ll launch the series with what was probably the show’s most exclusive session — featuring best-selling author Martin Lindstrom speaking to a reserved-seating-only audience of jewelers on Saturday, April 14. Martin’s topic was a favorite INDESIGN column department of ours, and one that provides a fascinating litmus test for the creativity of any world-class expert — “If I Owned a Jewelry Store”.

Fire up the video to see what one of the world’s foremost marketing minds would do … if he were you.


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