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Mastering the Modern Diamond Market: 2025 Strategies for Success

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In today’s dynamic jewelry market, strategic planning sets successful retailers apart. Whether you’re focusing on digital engagement, experiential retail, or targeted promotions, having a comprehensive strategy is essential for growth. In this webinar, industry experts Shane Decker and Asaf Herskovitz, CEO of GN Diamond, give you a winning diamond sales plan that you can employ right away. Learn how to optimize your inventory mix, leverage key buying seasons, and equip your team with advanced selling techniques that resonate with modern consumers as well as inventory management best practices, event-driven sales strategies, and innovative training approaches that deliver results.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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