(PRESS RELEASE) Diamond and jewelry shippers start their purchase process online just like other shoppers, using Google and Instagram to discover brands and see what their customers think. Now is the time for independent jewelers to adopt and increase social media presence.
More than generating a buzz, the marketing power of social media lies in its unique ability to generate trust in your brand. Powerful interactions and reviews found on social media can reveal what real people think of you and boost sales. This is more powerful than advertisements and website exposure. This social proof can drive valuable referrals and reach hundreds of people. If happy customers are lighting up your social media feeds, others will gain the confidence they need to reach out or visit your store.
Easy Ways To Engage Customers With Social Media
A consistent social media presence will boost your authenticity and sales will follow. Here are some strategies to boost social proof:
- Take the time to Interact with Others. Even if it is 5 minutes a day to follow new accounts and like and comment on others’ content. Create a following and engage them with your posts to help build trust.
- Be Responsive to comments and messages. Don’t leave people hanging after they’ve sent you a DM or left a question in the comments. They’ve come to social media in hopes of having a more direct, personal interaction than they can find on a website.
- Share photos of real people. Share photos of regular people celebrating their life milestones with diamonds and jewelry from your store) of course you will need their permission). You may be surprised how many customers are happy to pause for a picture when you are celebrating them!
- Highlight Happy and Positive Experiences. Facebook and Yelp are great avenues for customers to leave a review and express their joy and positive shopping experience within your store.
GN Diamond Simplifies Digital Marketing And Offers Easy To Use Turnkey Solutions
Don’t stress if you do not have thousands of followers. Leverage the loyal customers and rave reviews you currently have to make other shoppers take notice. Diamond Hunt, GN Diamond’s app built specifically for independent jewelers, gives a lifetime experience for retailers and their customers to learn about diamonds, search an inventory of over 9,000 loose diamonds, as well as classic finished jewelry. Diamond Hunt provides a powerful means to learn customers’ budgets and compete with online retailers.
Gain an online loose diamond database and search portal with over $90 million in inventory not found on any ecommerce website. Display this inventory with your own branding and markups. Take advantage of Diamond Hunt as well as the GN Diamond App by clicking on the two QR codes today.
Feel free to call GN Diamond at 800-724-8810 , visit here or email sales@gndiamond.com for more information 24/7.
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