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America's Coolest Stores

Meet the Judges of The 2019 America’s Coolest Stores Contest

The panel includes experts in store design, merchandising and retail, as well as jewelry designers and retailers.

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Small Cool Judges


Julie Ettinger owns YLANG YLANG in St. Louis, MO, first-place winner of America’s Coolest Stores in 2018. Julie opened her freestanding, destination store in 2014, after leaving the mall location that her parents had founded. The store’s style and decor evoke the South of France. julie@ylangylang.com

Julie Gotz, chief marketing officer for Freshly Digital, spends her days “listening to” market trends and directing market research efforts on behalf of her clients. Prior to joining Freshley Media, she worked in strategic business development and marketing at companies including CBS Television, Esquire Magazine (Hearst Publishing) and Glamour Magazine (Condé Nast Publishing). Gotz has worked with some of the most prestigious luxury brands in the world including Cartier, David Yurman, Patek Philippe, Tiffany & Co., LVMH, Saks Fifth Avenue and Mercedes Benz, to name a few. julie@freshleymedia.com

Barbara Ross-Innamorati, a devotee of jewelry history, architecture and fine art, began Evocateur as a hobby after years in corporate finance. The inspiration came when she was a student in London and saw an exhibition of the glistening, golden paintings of expressionist artist, Gustav Klimt. “Since that time I have been fascinated with gold leaf and the way it can transform even the most ordinary object into something extraordinary, even magical.” It was only natural for her to go on a mission to adapt 22k gold leaf and her love of art into jewelry design, perfecting a proprietary process unique to Evocateur. In the company’s Connecticut studio, Evocateur’s proprietary artwork and designs are gilded and burnished by hand and flecks of gold or silver leaf are added. barbara@evocateurstyle.com

Joel Hassler has been in the jewelry industry almost 20 years, spending most of it on the retail side. In 2016 he sold his interest in the store and started Von Hasle Jewelry Advisers, with a focus on appraisals and store training. Drawing on past experiences in the automotive, restaurant and hospitality industry; along with training from the Ritz Carlton Leadership Center and as an alumnus of the Disney Institute, his focus is on operational efficiency and creating a remarkable guest experience. joel@vonhasle.com

Hedda T. Schupak has been an editor, analyst and business leader in the fine jewelry industry for 33 years. Since 2010, she has been editor-in-chief of The Centurion, a weekly e-newsletter and webzine serving the industry’s luxury sector, bringing relevant business information to prestige-level jewelers and manufacturers. Prior to joining Centurion, Hedda was editor-in-chief of JCK magazine, and before that served as JCK’s fashion and luxury editor. Schupak sits on the board of the Diamond Empowerment Fund and is a member of the 24 Karat Club of the City of New York. For 20 years, she served on the national board of the Women’s Jewelry Association, and also sat on the executive committee of the New Leadership Division of the former jewelry industry chapter of NCCJ. Schupak has won more than two dozen awards for outstanding journalism, was named one of Pennsylvania’s Best 50 Women in Business in 2003, and was inducted into the Women’s Jewelry Association Hall of Fame in 2006. Hedda studied fashion design at Drexel University in Philadelphia and graduated in 1984 from Albright College, Reading, PA, with a BA in English and Communication Arts. heddaschupak@gmail.com

Eric Zuckerman grew up around the timepiece industry. After graduating from Alfred University in New York, Eric’s entrepreneurial spirit led him to launch a niche marketing agency before returning to his roots within the watch world in 2005 by partnering with Alain Borle, owner of Pac Team, USA. Over the next decade, the partners grew the group to the global organization it is today, with offices and manufacturing facilities across the globe. This year marks 70 years for Pac Team Group, which has established itself as an international leader in the design and manufacturing of displays, packaging, fixtures and retail environments. In 2017, Zuckerman launched PT NEXT, a division focused on the integration of custom-designed retail technology solutions for the luxury and accessories industries. ez@pacteamamerica.com


Big Cool Judges

Benjamin G. Guttery, SSEF, GIA GG, A.J.P., is an advocate for jewelry designers, a storyteller, and a self-proclaimed “gem nerd” from the Dallas-Fort Worth area. He spent 13 years selling fine jewelry behind the counter of major and independently-owned jewelry stores in Texas before debuting his @ThirdCoastGems account on Instagram. To date, the account has amassed 111,000 followers—including some celebrities like Debra Messing and Kelis. In addition to sharing gorgeous snaps of jewels on the medium, he also teaches retailers how to master it for maximum sales. Reach him at thirdcoastgems@gmail.com

Elle Hill has amassed a golden rolodex and a stable of A-list clients served by her and her team of fine jewelry industry experts in the US, UK and Hong Kong during her 24 years in fine jewelry. In December 2015, she spearheaded the successful IPO on the Australian stock exchange of Plukka, an award-winning, designer jewelry, omni-channel retailer that she launched in 2011 in Hong Kong. In 2010, Hill helped overhaul the business model of the jewelry division of Dalumi Diamonds, the largest diamond cutter in Israel, which she helmed for four years, opening the US and Chinese markets and making them profitable for the first time since the jewelry division’s launch 10 years earlier. Hill is now based in the UK, the time zone perfectly suited to manage her team of fine jewelry consultants located in the USA, Europe and Asia. elle@hillandco.co

Surbhi PandyA is the cofounder and designer behind VIVAAN diamond jewelry. Having been born into the diamond business, she believes passionately in the healing power of diamonds. The spiritual aspect of life has always attracted Pandya, whose guiding principle is: “Every moment is beautiful.”  surbhi@vivaan.us

Bob Phibbs has over 30 years of experience in retail, and he has worked as a consultant, speaker and entrepreneur, helping businesses revolutionize their brand and grow their success. He is the author of The Retail Doctor’s Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure. Clients of his consultancy, The Retail Doctor, have included Yamaha, Omega, and Vera Bradley. He also has experience working with startups, such as It’s a Grind Coffee, which he helped grow to over 125 franchised locations around the country. Over many years, Bob has helped thousands of businesses in every major industry to strengthen their business structure, close more sales, and stay ahead of the competition. bob@retaildoc.com

Michael Roman, AIA, founded C2 Design Group in 2009, combining functionality and award-winning design. Roman has over 20 years’ experience in the management, design and construction of a wide range of projects including planning, programming, adaptive reuse, renovation and new buildings. He has designed multi-family houses, mixed-use buildings, corporate and municipal offices, retail stores, medical facilities and worked with SUNY Schenectady. Michael serves on the Board of Directors for the Eastern Contractors Association. roman@c2-designgroup.com

Mark Tapper is president of Tapper’s Fine Jewelry, based in Southeastern Michigan where the family has three stores. His father, Howard, founded the family business in 1977 and Mark began working in the store around the age of 12. He took over leading the business in 2010 and is passionate about creating unique experiences in his own family stores. Tapper’s Jewelry is proud to have been named among America’s Coolest Stores in 1995 and 2018. matapper@tappers.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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