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Meet The Team

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INSTORE Staff

9-Carat Diamond Found at Crater of Diamonds State Park

Eileen McClelland

18 Ways To Boost Holiday Sales Without Meeting Clients In Person

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David S. Geller

Three Ways To Raise Cash With Little Inventory

Trace Shelton

This Is Why Bridal Is The Category Keeping Jewelers Afloat

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Shane Decker

Here’s What Your Sales Floor Manager Should Be Doing

turquil

Need a Boost? See How the Zing™ platform Can Maximize Your Business

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Chris Burslem

Natural Born Beauty I May Not Be, But They Love Me Down in Texas

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David Brown

Cash Flow And Profits Not Lining Up? This May Be The Reason

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Tim Searfoss

The Jeweler’s Methods Can Be a Bit Intimidating

David Squires

Getting Back to Work: Off the Road — the Changing Role of the Manufacturer’s Rep

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Jimmy DeGroot

Video: Gene the Jeweler Talks About the Challenges of Family Life

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Beth Bernstein

The Overlooked Jewelry Trend Started By Princess Beatrice At Her Wedding

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Dave Richardson

Here’s Why Comfortable Chairs Can Make or Break a Sale

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Howard Cohen

Newly Discovered 442 Carat Diamond Could Be Worth $18M

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Kate Peterson

How Should This Retailer React To A Former Employee’s Accusations Of Employment Discrimination?

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Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

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Barbara Palumbo

15 Late-Summer Releases from the World of Watches

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Becky Stone

From Vivid Hues to Subtle Shades, These Are the Latest in Bracelets

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Tanya Dukes

Top 10 Jewelry Looks at the Oscars

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Kyle Bullock

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before

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James Ritchie

‘Shark Tank’: Jeweler Kendra Scott to Appear as Guest Shark

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SmartWork Media Content Studio

Selling Against the Internet & Maximizing Sales

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Josh Wimmer

These Jeweler Direct Mail Samples Shine Bright for the Holidays

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Lorraine DePasque

This New Jewelry Was Inspired by the Great Beyond

Ralf Kircher

Best-Performing Jewelry Brand for INSTORE Readers Changes for First Time in Years

Anna Tyler

Finalist-ACS 2003 – Rafinity

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Jeff Unger

Jeff Unger: I Wish

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Andrea Hill

Online Success Depends On Making Your Website Different From Your Competitors’

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Shane O'Neill

Low Sales on E-Commerce? Here’s Why It’s Not A Problem

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Cullen Wulf

Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

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Charles Pobee-Mensah

Two Ways to Better Understand Your Website Visitors

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Abdullah

INSTORE Essay Contest 2017

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Edahn Golan

Edahn Golan: The Lab-Grown Consumer Numbers That You Need To Know

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Julie Fanselow

Wanna Buy a Watch Here? Join the Club

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Aleah Arundale

Call A Diamond A ‘Rock’? Here’s Why You Should

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Megan Crabtree

How To Make The Best First Impression With Retailers

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Liz Kantner

This Fierce Female Client Type Wants Jewelry As Powerful As She Is

Sarah Yates

ACS 2005 7th Place: Murphy Jewelers

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Harriet Heithaus

When Wisconsin Store Redesigned, There Was a Surprise in Every Corner

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Denise Oros

7 Display Ideas to Add Contrast and Make Your Jewelry Pop

Monica Stephenson

Monica Stephenson: Semi-Precious — Says Who?

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Evan James Deutsch

Here Are 3 Ways to Beat Online Retailers

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Sherry Smith

What Your Numbers May Be Saying About What’s Wrong With Your Bridal Sales

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Cathleen McCarthy

Brash Boston Store Serves Passionate Clientele (Including Lots of New England Patriots)

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Emmanuel Raheb

How to Make Your Jewelry Website Authoritative in Google’s Eyes

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Kathleen Cutler

5 Simple Steps To Closing More Virtual Jewelry Sales

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Cindy Edelstein

Customer Types: The Power Player

Jennifer Farnes

Here’s How To Get Millennials’ Attention

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Bill Warren

Here Are 4 Characteristics of Successful Jewelers, According to Bill Warren

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Pam Levine

What’s Next in Retail? Here Are Lessons Learned at This Year’s National Retail Federation’s “Big Show’

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Smart Age Solutions

The Digital Doc: Creating a Marketing Plan for the Holidays, and More Q4-Related Questions

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Pamela Mitchell

Century-Old Ohio Store is Ready for Whatever Comes Next

Matthijs Braakman

To Achieve More, You Must Motivate Better

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Ellen Fruchtman

Should You Market During the COVID-19 Crisis? Heck Yes

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Andy Malis

Congratulations on Surviving the Recession … Now It’s Time To Put A Stake In The Ground

Todd Wasylyshyn

Independent – Schmindependent!

Erinn Hutkin

This Chicago Classic Has a New Look and New Location

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Wendy Paler

10 Tips to a More Useful and Customer-Driven Online Presence

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Leslie McGwire

The Plumb Club and RJC Deepen Relationship

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Jesse Burkhart

11 Things That Only Jewelers Can Understand

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Abe Sherman

This Holiday Season, Make The Most Of Your On-Hand Inventory

Tiffany Stevens

3 Things You Can Do Now to Limit Your Long-Term Liability

Sharon Edry

ACS 2005 9th Place: Eve J. Alfillé Gallery & Studio

David Sexton

The 3 Most Important Rules to Remember in Case of Robbery

Eric Robertson

Eric Robertson: Eye of the Beholder

Andy Koehn

To Sell More Jewelry, Be More Selfish

Susan Granger

ACS 2017 Small Cool 2nd Place: EC Design

Paul Holewa

ACS 2005 10th Place: Justice Jewelers

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Daniela Balzano

To Start Making More Sales, Summon Your Inner Challenger

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Gloria Maccaroni

How to Make Your Social Media SEO-Friendly

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Elizabeth Kellar

21 of Jewelry Retailers’ Biggest Fears and How to Forget Them for Good

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David Blitt

This Jeweler Says Brands Are Competing With Brick and Mortar

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Larry Johnson

3 Simple Ways a “Good-Better-Best” Display Can Make You More Money

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Brett Weiler

The First America’s Coolest Stores Winner Reflects on What It Means

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Steve Boudreau

Competition Is Absolutely Everywhere Now — and I Refuse to Be a Casualty

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Eve Alfille

How I Win Over Young People Who ‘Don’t Like Jewelry’

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Avedis Guerboian

A 72-Year-Old Jewelry Store’s Farewell Letter to the Millennials Who Just Don’t Understand

Melissa Becker

Guidance for Re-Opening Jewelry Businesses in a COVID-19 Era

Angie Ash

Digital Corner: Is Your Marketing Reflective of Your Customers?

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Angely Martinez

BIPOC Designers Seek Education And Business Development Opportunities

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Linda Cahan

Why You Need A Custom Visual Standards Manual

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Mike Webb

Here’s Why the New Age of Marketing Requires New Methods

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Simon Watt

EAT Gallery Owner Reflects on 2019 Coolest Honor

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Stephen Webster

Building Something Cool Means Having No Regrets, Says Stephen Webster

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Conor Redmond

Jeweler Tactics: What the 2008 Great Recession Can Teach Us About COVID-19

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Brain Squad

Event Ideas for the Dog Days of Summer and More Big Dates for July

Dan Kisch

The Jewelry Industry Was the Star at This 116-Year-Old Event

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Bruce Freshley

When Advertising For The Holidays, Pick One Medium And Do It Well

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Michael Indelicato

How Jewelers Can Ensure They Have the Right Inventory On-Hand

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Debbie Fox

Our Outgoing America’s Coolest Store Shares What Her Year Was Like

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Terry Chandler

Hear Those Jingle Bells? They’re Also Wedding Bells

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Daniel Spirer

Jeweler’s Vow: ‘I’m Not Measuring People’s Fingers for Free Anymore!’

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Mark Rozanski

Want to Survive? Go Custom

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Becky Beauchine Kulka

Here’s How We Make This the Best Time of Year at My Store

Rachael Kennedy

Fellow Jewelers, We Are the Problem … And We Alone Can Fix It

Ronnie Crocker

Los Angeles Watch Retailer Goes For the Win With $2.5 Million Renovation

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Sally Furrer

Sally Furrer: Create Your Jewelry Store Open-to-Buy Plan Based On Reality

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Avi Levy

IGI North American President Sees Omni-Channel Retail as the Way Forward

Shawn Higgins

One Retailer Who’s Traveled the World Challenges the Rest to Work and Buy Sustainably

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Christian Tse

How One Jewelry Manufacturer Has Overhauled His Factory To Deal With COVID-19

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Elle Hill

How Failure Leads to Growth

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Bruce Audley

Sometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example

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Debbie Kordansky

Jewelry Road Rep Navigates a Post-Lockdown World

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Lester Lampert

What Being Recognized as America’s Coolest Jewelry Store Means to Chicago’s Lester Lampert

William Irwin

A New Location Has Put This Historic Georgia Jeweler at the Heart of His City

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Jennifer Markas

Here’s How We Can Level The Playing Field For Women In The Jewelry Industry

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Laurie Owen

14 Keys to Stopping an Employee Embezzling From Your Jewelry Business

Erik Runyan

Jewelers Must Take These Steps to Avoid the Fate of the Dodo

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John Buzogany

I Used to Make Jewelry. Now I Bake Cakes

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John Kennedy

10 Tips to Keep Your Jewelry Store Safe During the Holidays

Michelle Bailey

6 Keys for Building a Millennial-Friendly Showroom

Dominique Sotillo

10 Jewelry Display Mistakes to Avoid During the Holidays

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Jennifer Heebner and Kathy Grenier

Pearl Proponents Find Inspiration in the Journey of These Organic Gems

Cliff Yankovich

Cliff Yankovich Dons A Superhero Cape To Mentor Youths

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Lydia Ksionda

Rough Edges, Inclusions and Fractures Add Their Own Beauty to Gemstones, Writes This Designer

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Alex Fetanat

Lead Generation vs. Lead Nurturing: Marketing For Jewelers

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Brian McCall

To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required

Heather Burleson

Online Competition Won’t Go Away, but Jewelers Can Fight It. Here’s How

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Sam Indelicato

5 Effective Strategies for Amplifying Your Digital Presence

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Jay Gerber

From ‘The Last Dance’ to ‘The Answer,’ the NBA and Its Jewelry Always Dazzle

Rowena Pumihic

The Perfect Fit

Dan and Jess Gendron

Watch Batteries Can Be Your 30-Cent Miracle

Robert Hallett

This Jeweler Explains Why Entering the America’s Coolest Stores Contest is Its Own Reward

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Rebecca Foerster

How The Value And Symbolism Of Diamonds Are Likely To Change

Mills Menser

Five Steps to More Profitably Buy Diamonds Off the Street

kob-swm

ACS 2002 1st Place: Decatur City Jewelers

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Aly Martinez

Million-Dollar Seller Achieves Jewelry Dreams

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John Kim

What Jewelers Need To Know About Augmented Reality Tech

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Chris Snowden

Buy That Laser Welder. (You Will Definitely Not Regret It.)

Justin Banaszynski

Essay Contest Winner: I’ve Seen the Enemy, and He is Me

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Marcus Newman

Why Group Insurance May Be Best for Your Business, Even If It’s Just You

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Bill Hutchinson

Business Was Good, and So Was the Economy. He Closed His Jewelry Store Anyway

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Lynelle Schmidt

A Competitor Bought 200 1-Star Reviews For Our Facebook Page – Here’s Our Story

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John Carter

Here’s Why Smiling With Your Eyes Can Make All The Difference

Dominick Gabriel

To Succeed Online, Retailers Need Brand Partners with Online Infrastructure, says Dominick Gabriel of Gabriel & Co.