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Meet The Team

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INSTORE Staff

Woman Was Dead in Belk Department Store Bathroom for 4 Days

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Press Releases

NDC Partners with Retailers on ‘Thank You, By The Way’ Campaign

Eileen McClelland

13 Holiday Marketing Examples That Simplify Gift Giving

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Beth Bernstein

Kate Beckinsale Had an Ear Party at the 2022 Toronto International Film Festival

Trace Shelton

INSTORE Nabbed Awards, a Keynote Speaker and a Story by One of Jewelry’s Top Writers

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David S. Geller

This Is Why You Should Not Raise Repair Prices Gradually

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David Brown

Why It May Be Time to Tighten Your Balance Sheet

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Shane Decker

These “Dad-Isms” Could Change Your Sales Trajectory If You’ll Let Them

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Chris Burslem

20 Simple Tips from Jewelry, Comedy and Academia Experts for Bringing the Funny

turquil

INSTORE Design Awards 2022 – Winners Announced

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Becky Stone

Judge the Jewels: Chloë Sevigny’s High-Stakes Five Snake Bulgari Moment

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Jimmy DeGroot

Lessons from the Piano: Why Practice Is the Key to Success

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Tim Searfoss

20 of the Funniest ‘The Jeweler’ Cartoons of All Time

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Dave Richardson

Here’s Why Comfortable Chairs Can Make or Break a Sale

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SmartWork Media Content Studio

Celebrate Your Retirement with Wilkerson

David Squires

Getting Back to Work: Off the Road — the Changing Role of the Manufacturer’s Rep

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Howard Cohen

101-Carat Ruby Is ‘Once-in-a-Century’ Find

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Kate Peterson

Despite The Store Owners’ Attempts at Appeasement, a Customer Continues His Unreasonable Demands

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Barbara Palumbo

Jewelry Designer Lecil Henderson Was a ‘Pièce Unique’

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Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

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James Ritchie

CEO of RJC Steps Down Due to Alrosa’s Continued Membership

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Abe Sherman

Data Sharing Between Suppliers and Retailers Is Transforming the Jewelry Industry

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Tanya Dukes

Holiday Gift Guide: Building Blocks For Her Jewelry Box

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Andrea Hill

Follow These 8 Marketing Tips to Stay Strong During Inflation

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Kyle Bullock

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before

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Josh Wimmer

Take Off That Hat!

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Lorraine DePasque

This New Jewelry Was Inspired by the Great Beyond

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Megan Crabtree

Follow These 5 Steps to Set Your Store Up for Holiday Success

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Shane O'Neill

Here’s Why Jewelry Retailers Should Care about Disney+ and Netflix’s Upcoming Ad-Supported Subscriptions

Ralf Kircher

Best-Performing Jewelry Brand for INSTORE Readers Changes for First Time in Years

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INSTORE Staff

New Polishing Wheels, A Diamond History Book, and More Gear for Jewelry Pros

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Emmanuel Raheb

5 Tips To Prepare Your Ecommerce For Holiday Traffic

Anna Tyler

Finalist-ACS 2003 – Rafinity

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Laurie Owen

Don’t Confuse Markup and Profit Margin

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Jeff Unger

Jeff Unger: I Wish

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Charles Pobee-Mensah

Is Apple Hurting Your Facebook Advertising?

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Chris Taylor

10 Days to Christmas and the Party Continues for Jewelers

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Cullen Wulf

Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

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Julie Fanselow

This Seattle Jeweler Follows Her Own Path

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Kathleen Cutler

Want to Sell More Colored Gemstones? Become a Trusted Advisor

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Edahn Golan

Edahn Golan: The Lab-Grown Consumer Numbers That You Need To Know

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Sherry Smith

Here’s Why Less Ring Selection Could Actually Help You Close More Engagement Shoppers

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Aleah Arundale

5 Word Tricks That Will Help You Close More Jewelry Sales

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Liz Kantner

This Fierce Female Client Type Wants Jewelry As Powerful As She Is

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Harriet Heithaus

When Wisconsin Store Redesigned, There Was a Surprise in Every Corner

Sarah Yates

ACS 2005 7th Place: Murphy Jewelers

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Denise Oros

Illinois Store Owner Talks Christmas COVID Bingo, Funny Customer Questions and a Record-Breaking December

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Evan James Deutsch

3 Tips for Jewelry Retailers to Adapt, Change and Prosper in this Crazy New World

Monica Stephenson

Monica Stephenson: Semi-Precious — Says Who?

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Bill Warren

Here’s How Your Engraver Could Provide You with an Entirely New Revenue Stream

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Cathleen McCarthy

Brash Boston Store Serves Passionate Clientele (Including Lots of New England Patriots)

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Michael Indelicato

5 Diamond Industry Predictions for 2022

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Ellen Fruchtman

Designers: Want to Infuriate Your Retail Partners? Sell Direct to Consumers Online

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Cindy Edelstein

Customer Types: The Power Player

Jennifer Farnes

Here’s How To Get Millennials’ Attention

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Tom Duma

Traditional Marketing Is Not Dead, And Here’s Why

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Bill Boyajian

Follow These 5 Tips to Sell More During the Holidays

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Pam Levine

What’s Next in Retail? Here Are Lessons Learned at This Year’s National Retail Federation’s “Big Show’

Mars Legarde

HOW eGRADING™ WILL CHANGE THE WAY YOU SELL DIAMONDS

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Smart Age Solutions

The Digital Doc: Creating a Marketing Plan for the Holidays, and More Q4-Related Questions

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Angie Ash

The Most Valuable Brand? Your Own.

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Pamela Mitchell

Century-Old Ohio Store is Ready for Whatever Comes Next

Matthijs Braakman

To Achieve More, You Must Motivate Better

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Peter Hannes

Here’s How to Close More Bridal Sales While The Couple Is In Your Store

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Andy Malis

Congratulations on Surviving the Recession … Now It’s Time To Put A Stake In The Ground

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Jackie Johnson

Here’s the Argument for Selling Lab-Grown Diamonds

Paul Holewa

ACS 2006 2nd Place: Josephs Jewelers

Erinn Hutkin

This Chicago Classic Has a New Look and New Location

Todd Wasylyshyn

Independent – Schmindependent!

Rowena Pumihic

27 New Engagement and Wedding Rings Your Customers Will Love Forever [Photo Gallery]

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Wendy Paler

10 Tips to a More Useful and Customer-Driven Online Presence

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Greg Smith

Protect Your Business from Cybercrime by Following These Tips

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Scott Ginsberg

How to Replace Perfection with Progress in Your Jewery Store

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David Blitt

This Jewelry Retailer Says “Boycott Russian Diamonds”

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Leslie McGwire

The Plumb Club and RJC Deepen Relationship

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Jesse Burkhart

11 Things That Only Jewelers Can Understand

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Larry Johnson

9 Display Tips That Will Bring In More Holiday Sales

Tiffany Stevens

3 Things You Can Do Now to Limit Your Long-Term Liability

Sharon Edry

ACS 2005 9th Place: Eve J. Alfillé Gallery & Studio

David Sexton

The 3 Most Important Rules to Remember in Case of Robbery

Eric Robertson

Eric Robertson: Eye of the Beholder

Andy Koehn

To Sell More Jewelry, Be More Selfish

Susan Granger

ACS 2017 Small Cool 2nd Place: EC Design

Judy Truesdell

Llyn Strong Fine Jewelry

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Vince Rath

Clienteling Is the Key to Repeating the Success of 2021

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Gloria Maccaroni

How to Make Your Social Media SEO-Friendly

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Daniela Balzano

To Start Making More Sales, Summon Your Inner Challenger

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Alex Fetanat

How to Create a Jewelry Gift Guide this Holiday Season

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Jennifer Heebner

Here’s Everything You Need to Know Right Now About Colored Gemstones

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Rod Worley

Why a New Set of Eyes Could Be All You Need to See Your Business Differently

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Elizabeth Kellar

21 of Jewelry Retailers’ Biggest Fears and How to Forget Them for Good

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Yasemin Mutlu

Diamonds from a Distance: 6 Tips for Surviving and Thriving Through COVID-19

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Vered Levy-Ron

How Tech Builds Trust for Online Shoppers

Melissa Becker

Guidance for Re-Opening Jewelry Businesses in a COVID-19 Era

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Linda Cahan

Why You Need A Custom Visual Standards Manual

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Brett Weiler

The First America’s Coolest Stores Winner Reflects on What It Means

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Angely Martinez

BIPOC Designers Seek Education And Business Development Opportunities

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Ryan Goff

Here Are 4 Reasons to Start Using TikTok

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Derek Adams

8 Powerful Ways to Maximize Your Digital Presence for Valentine’s Day

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T Lee

Jewelry Designers Can and Should Guide the Custom Discussion

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Steve Boudreau

Competition Is Absolutely Everywhere Now — and I Refuse to Be a Casualty

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Eve Alfille

How I Win Over Young People Who ‘Don’t Like Jewelry’

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Avedis Guerboian

A 72-Year-Old Jewelry Store’s Farewell Letter to the Millennials Who Just Don’t Understand

Chic Pistachio execs

Think a Designer’s E-Commerce Site Works Against Retailers? Think Again

Dan Kisch

The Jewelry Industry Was the Star at This 116-Year-Old Event

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Conor Redmond

Jeweler Tactics: What the 2008 Great Recession Can Teach Us About COVID-19

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Mike Webb

Here’s Why the New Age of Marketing Requires New Methods

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Bruce Freshley

When Advertising For The Holidays, Pick One Medium And Do It Well

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Jesse Balaity

Why Some COVID-19 Changes in Store Design Are Here to Stay

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Stephen Webster

Building Something Cool Means Having No Regrets, Says Stephen Webster

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Simon Watt

EAT Gallery Owner Reflects on 2019 Coolest Honor

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Brain Squad

Event Ideas for the Dog Days of Summer and More Big Dates for July

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Terry Chandler

Hear Those Jingle Bells? They’re Also Wedding Bells

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Debbie Fox

Our Outgoing America’s Coolest Store Shares What Her Year Was Like

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Josh Linkner

4 Months of Focused Effort Could Change You for the Better

Angie Ash, Ellen Fruchtman and Shane O’Neill

Here’s How 2022 Will Finish for Jewelers (And How You Should Plan for It)

Shawn Higgins

One Retailer Who’s Traveled the World Challenges the Rest to Work and Buy Sustainably

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Avi Levy

IGI North American President Sees Omni-Channel Retail as the Way Forward

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Daniel Spirer

Jeweler’s Vow: ‘I’m Not Measuring People’s Fingers for Free Anymore!’

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Christian Tse

How One Jewelry Manufacturer Has Overhauled His Factory To Deal With COVID-19

Ronnie Crocker

Los Angeles Watch Retailer Goes For the Win With $2.5 Million Renovation

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Becky Beauchine Kulka

Here’s How We Make This the Best Time of Year at My Store

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Mark Rozanski

Want to Survive? Go Custom

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Sally Furrer

Sally Furrer: Create Your Jewelry Store Open-to-Buy Plan Based On Reality

Rachael Kennedy

Fellow Jewelers, We Are the Problem … And We Alone Can Fix It

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Larry Spicer

Here’s Why You Should Invest in an Alarm Response Program

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Mallory Murphy

Pennsylvania Jeweler Reflects on Building a New Store During Pandemic

Erik Runyan

Jewelers Must Take These Steps to Avoid the Fate of the Dodo

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Elle Hill

How Failure Leads to Growth

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John Kennedy

10 Tips to Keep Your Jewelry Store Safe During the Holidays

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Bruce Audley

Sometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example

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John Buzogany

I Used to Make Jewelry. Now I Bake Cakes

Michelle Bailey

6 Keys for Building a Millennial-Friendly Showroom

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Adam Gerety

Online Spaces Allow Independent Jewelers to Enter the Global Marketplace

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Lester Lampert

What Being Recognized as America’s Coolest Jewelry Store Means to Chicago’s Lester Lampert

William Irwin

A New Location Has Put This Historic Georgia Jeweler at the Heart of His City

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Debbie Kordansky

Jewelry Road Rep Navigates a Post-Lockdown World

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Jennifer Markas

Here’s How We Can Level The Playing Field For Women In The Jewelry Industry

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Daniel Dabakarov

5 Tips for Getting More Out of Your Social Media

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Lyn M. Falk

Here’s How (And Why) to Calculate Your Curb Appeal

Heather Burleson

Online Competition Won’t Go Away, but Jewelers Can Fight It. Here’s How

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Brian McCall

To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required

Dominique Sotillo

10 Jewelry Display Mistakes to Avoid During the Holidays

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Sam Indelicato

5 Effective Strategies for Amplifying Your Digital Presence

Cliff Yankovich

Cliff Yankovich Dons A Superhero Cape To Mentor Youths

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Jennifer Heebner and Kathy Grenier

Pearl Proponents Find Inspiration in the Journey of These Organic Gems

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Lydia Ksionda

Rough Edges, Inclusions and Fractures Add Their Own Beauty to Gemstones, Writes This Designer

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Kaeleigh Testwuide

Secret Shopping Is Wasting Everyone’s Time

Mills Menser

Five Steps to More Profitably Buy Diamonds Off the Street

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Amanda Eddy

2021 America’s Coolest Stores Contest Win Stuns Austin Retailer

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Dick Abbott

A 20-Year Advertiser Explains Why They’ve Supported INSTORE All These Years

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Jay Gerber

From ‘The Last Dance’ to ‘The Answer,’ the NBA and Its Jewelry Always Dazzle

Dan and Jess Gendron

Watch Batteries Can Be Your 30-Cent Miracle

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Andrew Rickard

Want to Sell a Diamond? Favor Speed Over Specificity

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Jo Goralski

Wisconsin Jeweler Sees the Beauty and Necessity in Shop Dust

Robert Hallett

This Jeweler Explains Why Entering the America’s Coolest Stores Contest is Its Own Reward

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Aly Martinez

Million-Dollar Seller Achieves Jewelry Dreams

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Rebecca Foerster

How the Value And Symbolism Of Diamonds Are Likely to Change

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Dustin Lemick

While E-Commerce Is Crucial, There’s No Substitute for the In-Store Experience

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Robin Lies

This General Manager from Kansas Imagines Her Last Day in Jewelry Retail

Dominick Gabriel

To Succeed Online, Retailers Need Brand Partners with Online Infrastructure, says Dominick Gabriel of Gabriel & Co.

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John Carter

Here’s Why Smiling With Your Eyes Can Make All The Difference

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John Kim

What Jewelers Need To Know About Augmented Reality Tech

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Mark Clodius

Jewelers Can Count on Love and Christmas, Says Rockford Store Owner

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Amber Bartolet

Here’s How to Make the Most of Your Instagram Hashtags

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Troy and Joy Thollot

Colorado Jewelers Reflect on America’s Coolest Stores Honor

Justin Banaszynski

Essay Contest Winner: I’ve Seen the Enemy, and He is Me

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Bill Hutchinson

Business Was Good, and So Was the Economy. He Closed His Jewelry Store Anyway

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Chris Snowden

Buy That Laser Welder. (You Will Definitely Not Regret It.)

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Marcus Newman

Why Group Insurance May Be Best for Your Business, Even If It’s Just You

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Lynelle Schmidt

A Competitor Bought 200 1-Star Reviews For Our Facebook Page – Here’s Our Story