INSTORE Staff

A New Metals Tester, A Compact Carat Scale, Plus More Gear for Jewelry Pros

Press Releases

AGTA Spectrum & Cutting Edge Buyer’s Choice Award Recipients Selected

Eileen McClelland

Stella Flame Gallery in the Hamptons Elevates Jewelry-Shopping Experience

Beth Bernstein

Taylor Swift Rocks Lorraine Schwartz Red Jewels at 2025 Grammys

Becky Stone

Judge the Jewels: Lady Gaga Reveals Archival Tiffany & Co. Treasure at The Grammys

Trace Shelton

Retiring INSTORE Columnist David Geller Has Made an Incalculable Impact on Independent Jewelry Retailers

David S. Geller

David Geller Tells How He Went from Failing Jewelry Shop Owner to Successful Retailer and Consultant

David Brown

Follow These 5 Tips When Creating Your Jewelry Store Budget

turquil

12 Best Jewelry Looks at 2025 Golden Globes Set the Bar High for Awards Season

Chris Burslem

Jewelry Store Owners Should Follow These Tips to ‘Be Brave’

Shane Decker

These Are the Four Characteristics Every Jewelry Store Manager Should Have

SmartWork Media Content Studio

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson

Jimmy DeGroot

Smith and DeGroot Release ‘A Vendor Perspective’ Podcast Episode

Tim Searfoss

The Jeweler’s Tastes Are Highly Refined, but a Bit Offbeat

Howard Cohen

Can Diamond Jewelry Survive a California Wildfire Inferno? It Depends

Dave Richardson

Here’s Why Comfortable Chairs Can Make or Break a Sale

David Squires

Getting Back to Work: Off the Road — the Changing Role of the Manufacturer’s Rep

Kate Peterson

When a Gemologist Reveals That a Client’s “Diamond” Is Moissanite, The Reputations of Two Jewelry Businesses Are Threatened

Megan Crabtree

A Client Wants to Return His Custom Engagement Ring, But the Jewelry Store Says “No Returns on ‘Specials’”

Andrea Hill

Here’s What Most Businesses Get Wrong With Chatbots

Barbara Palumbo

Jewelry Designer Lecil Henderson Was a ‘Pièce Unique’

Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

Abe Sherman

Lab-Grown Diamonds Have an Impact on Profit

James Ritchie

More US Jewelry Stores Opened and Fewer Closed in 2022

Kyle Bullock

2025 Will Be a Good Year for Jewelry Retailers — But Will That Be a Bad Thing?

Tanya Dukes

Holiday Gift Guide: Building Blocks For Her Jewelry Box

Emmanuel Raheb

Mobile Matters: Easy Ways to Improve Your Facebook Ads on Smartphones


INSTORE Staff

America’s Coolest Stores 2024 – Winners Revealed

Josh Wimmer

100 Things Every Jewelry Salesperson Should Know

Shane O'Neill

AI Has Been Helping Businesses for Longer Than You May Think

Lorraine DePasque

This New Jewelry Was Inspired by the Great Beyond

Ralf Kircher

Best-Performing Jewelry Brand for INSTORE Readers Changes for First Time in Years

Kathleen Cutler

Client Appreciation Events: Here’s a Better Way to Make Them Successful

Anna Tyler

Finalist-ACS 2003 – Rafinity

Laurie Owen

Don’t Confuse Markup and Profit Margin

Sherry Smith

Steer Rivers of Cash Into Your Bank Account by Following These 5 Steps

Jeff Unger

Jeff Unger: I Wish

Charles Pobee-Mensah

Is Apple Hurting Your Facebook Advertising?

Chris Taylor

10 Days to Christmas and the Party Continues for Jewelers

Julie Fanselow

This Store Taps into Hometown Nostalgia

Cullen Wulf

Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

Rowena Pumihic

The Pearl, Timeless and Reimagined

Peter Hannes

Don’t Let Your Client Become Mr. Black Wedding Band

Aleah Arundale

Jewelers Helping Jewelers Launches Crime Alert Network

Edahn Golan

Edahn Golan: The Lab-Grown Consumer Numbers That You Need To Know

Sarah Yates

ACS 2005 7th Place: Murphy Jewelers

Evan James Deutsch

Put These 3 Strategies in Place to Stay Healthy During a Future Downturn

Denise Oros

INSTORE’s Brain Squad Participation Boosts Business Acumen

Jennifer Heebner

How to Capitalize on the High Price of Gold — and Look Good Doing It

Harriet Heithaus

When Wisconsin Store Redesigned, There Was a Surprise in Every Corner

Liz Kantner

This Fierce Female Client Type Wants Jewelry As Powerful As She Is

Bill Boyajian

Want to Accomplish Something Great? Here’s How to Plan It

Mars Povadora

Citizen Celebrates 100 Years of Innovation

Smart Age Solutions

Diamonds: Planning for 4th Quarter Success, Part I

Monica Stephenson

Monica Stephenson: Semi-Precious — Says Who?

Cathleen McCarthy

Brash Boston Store Serves Passionate Clientele (Including Lots of New England Patriots)

Bill Warren

Here’s How Your Engraver Could Provide You with an Entirely New Revenue Stream

Greg Smith

Tornado and Storm Checklist for Jewelers in 2023

David Blitt

At Halloween, Beware of ‘Vampire Customers’ in Your Jewelry Store

Michael Indelicato

5 Diamond Industry Predictions for 2022

Jennifer Farnes

Here’s How To Get Millennials’ Attention

Cindy Edelstein

Customer Types: The Power Player

Ellen Fruchtman

Designers: Want to Infuriate Your Retail Partners? Sell Direct to Consumers Online

Tom Duma

Traditional Marketing Is Not Dead, And Here’s Why

Pam Levine

What’s Next in Retail? Here Are Lessons Learned at This Year’s National Retail Federation’s “Big Show’

Leslie McGwire

The Plumb Club and RJC Deepen Relationship

Wendy Paler

10 Tips to a More Useful and Customer-Driven Online Presence

Scott Ginsberg

How to Replace Perfection with Progress in Your Jewery Store

Alex Fetanat

Why Shopify Is One of the Best Website Platforms for Jewelers

Angie Ash

The Most Valuable Brand? Your Own.

Erinn Hutkin

This Chicago Classic Has a New Look and New Location

Matthijs Braakman

To Achieve More, You Must Motivate Better

Andy Malis

Congratulations on Surviving the Recession … Now It’s Time To Put A Stake In The Ground

Jesse Burkhart

11 Things That Only Jewelers Can Understand

Jo Goralski

Jeweler Recycles Clients’ Gold and Forges Relationships

Jackie Johnson

Here’s the Argument for Selling Lab-Grown Diamonds

Todd Wasylyshyn

Independent – Schmindependent!

Paul Holewa

ACS 2006 2nd Place: Josephs Jewelers

Pamela Mitchell

Century-Old Ohio Store is Ready for Whatever Comes Next

Jessica Gylsen

The Art of Negotiation: Dancing Your Way to More Deals

Tiffany Stevens

3 Things You Can Do Now to Limit Your Long-Term Liability

Vince Rath

Clienteling Is the Key to Repeating the Success of 2021

Chris R. Austin

Here’s How to Drive More Store Traffic Using LinkedIn

John Carter

AGS Turns Over Light-Performance Mission to GIA

Susan Granger

ACS 2017 Small Cool 2nd Place: EC Design

Larry Johnson

9 Display Tips That Will Bring In More Holiday Sales

Elizabeth Kellar

21 of Jewelry Retailers’ Biggest Fears and How to Forget Them for Good

Lyn M. Falk

Here’s Why Disrupting Your Store Layout May Be Exactly What It Needs

Jennifer Heebner

Winners Circle: See Who Nabbed the 20 Top Spots in the 2023 AGTA Spectrum & Cutting Edge Awards

Sharon Edry

ACS 2005 9th Place: Eve J. Alfillé Gallery & Studio

Cliff Yankovich

One Jeweler Tells the Truth About Jewelry’s Investment Value

Judy Truesdell

Llyn Strong Fine Jewelry

Andy Koehn

To Sell More Jewelry, Be More Selfish

Eric Robertson

Eric Robertson: Eye of the Beholder

Daniela Balzano

To Start Making More Sales, Summon Your Inner Challenger

David Sexton

The 3 Most Important Rules to Remember in Case of Robbery

Rod Worley

Why a New Set of Eyes Could Be All You Need to See Your Business Differently

Gloria Maccaroni

How to Make Your Social Media SEO-Friendly

Troy and Joy Thollot

Colorado Jewelers Reflect on America’s Coolest Stores Honor

Stephen Webster

Building Something Cool Means Having No Regrets, Says Stephen Webster

Daniel Dabakarov

5 Tips for Getting More Out of Your Social Media

Derek Adams

8 Powerful Ways to Maximize Your Digital Presence for Valentine’s Day

Eileen McClelland and Trace Shelton

Why the Brain Squad Loves Being Part of the Brain Squad

Conor Redmond

Jeweler Tactics: What the 2008 Great Recession Can Teach Us About COVID-19

Rebecca Foerster

How the Value And Symbolism Of Diamonds Are Likely to Change

Avedis Guerboian

A 72-Year-Old Jewelry Store’s Farewell Letter to the Millennials Who Just Don’t Understand

Amber Bartolet

Here’s How to Make the Most of Your Instagram Hashtags

Jennifer Markas

Here’s How We Can Level The Playing Field For Women In The Jewelry Industry

Dan Kisch

The Jewelry Industry Was the Star at This 116-Year-Old Event

Melissa Becker

Guidance for Re-Opening Jewelry Businesses in a COVID-19 Era

Sam Indelicato

5 Effective Strategies for Amplifying Your Digital Presence

Mallory Murphy

Pennsylvania Jeweler Reflects on Building a New Store During Pandemic

Lynelle Schmidt

A Competitor Bought 200 1-Star Reviews For Our Facebook Page – Here’s Our Story

Ryan Goff

Here Are 4 Reasons to Start Using TikTok

Lydia Ksionda

Rough Edges, Inclusions and Fractures Add Their Own Beauty to Gemstones, Writes This Designer

Josh Perry

Why Selling Estate Jewelry Is Worth Considering

John Buzogany

I Used to Make Jewelry. Now I Bake Cakes

Marcus Newman

Why Group Insurance May Be Best for Your Business, Even If It’s Just You

Aly Martinez

Million-Dollar Seller Achieves Jewelry Dreams

Mark Clodius

Jewelers Can Count on Love and Christmas, Says Rockford Store Owner

Sally Furrer

Sally Furrer: Create Your Jewelry Store Open-to-Buy Plan Based On Reality

Adam Gerety

Online Spaces Allow Independent Jewelers to Enter the Global Marketplace

Beth Greene

Why It’s a Great Idea to Embrace Unconventional Color

Dominick Gabriel

To Succeed Online, Retailers Need Brand Partners with Online Infrastructure, says Dominick Gabriel of Gabriel & Co.

Jay Gerber

From ‘The Last Dance’ to ‘The Answer,’ the NBA and Its Jewelry Always Dazzle

Christian Tse

How One Jewelry Manufacturer Has Overhauled His Factory To Deal With COVID-19

Chic Pistachio execs

Think a Designer’s E-Commerce Site Works Against Retailers? Think Again

Jennifer Heebner and Trace Shelton

These 10 People Are Dead Set on Changing the Jewelry Industry for the Better

Mills Menser

Five Steps to More Profitably Buy Diamonds Off the Street

Dominique Sotillo

10 Jewelry Display Mistakes to Avoid During the Holidays

Andrew Rickard

Want to Sell a Diamond? Favor Speed Over Specificity

Rachael Kennedy

Fellow Jewelers, We Are the Problem … And We Alone Can Fix It

Leo Anglo

Why the ‘Forced Transaction’ Is an Unforced Error

Jennifer Heebner and Kathy Grenier

Pearl Proponents Find Inspiration in the Journey of These Organic Gems

Jordan Greenberger

Here’s How to Protect Yourself When Accused of Unlicensed Use of a Photograph on Your Website or Social Media

INSTORE Classifieds

The Big Survey 2024: The Basics

Bruce Audley

Sometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example

Larry Spicer

Here’s Why You Should Invest in an Alarm Response Program

Steve Boudreau

Competition Is Absolutely Everywhere Now — and I Refuse to Be a Casualty

Mark Rozanski

Want to Survive? Go Custom

Chris Snowden

Buy That Laser Welder. (You Will Definitely Not Regret It.)

George Prout

What Mathematical Models Can Tell Us about Future Lab-Grown Diamond Prices

Debbie Kordansky

Jewelry Road Rep Navigates a Post-Lockdown World

Bruce Freshley

When Advertising For The Holidays, Pick One Medium And Do It Well

Robin Lies

This General Manager from Kansas Imagines Her Last Day in Jewelry Retail

Steve Moriarty

Gem Cutter Drawn to the Source of Tanzanite

Michelle Bailey

6 Keys for Building a Millennial-Friendly Showroom

John Kennedy

10 Tips to Keep Your Jewelry Store Safe During the Holidays

Daniel Spirer

Jeweler’s Vow: ‘I’m Not Measuring People’s Fingers for Free Anymore!’

Angie Ash, Ellen Fruchtman and Shane O’Neill

Here’s How 2022 Will Finish for Jewelers (And How You Should Plan for It)

Justin Banaszynski

Essay Contest Winner: I’ve Seen the Enemy, and He is Me

Eve Alfille

How I Win Over Young People Who ‘Don’t Like Jewelry’

Jesse Balaity

Why Some COVID-19 Changes in Store Design Are Here to Stay

Wendy Woldenberg

2022 Cool Store Winner Shares How Her Business Benefited from the Competition

Dan and Jess Gendron

Watch Batteries Can Be Your 30-Cent Miracle

Lester Lampert

What Being Recognized as America’s Coolest Jewelry Store Means to Chicago’s Lester Lampert

William Irwin

A New Location Has Put This Historic Georgia Jeweler at the Heart of His City

Angely Martinez

BIPOC Designers Seek Education And Business Development Opportunities

Dick Abbott

A 20-Year Advertiser Explains Why They’ve Supported INSTORE All These Years

Robert Hallett

This Jeweler Explains Why Entering the America’s Coolest Stores Contest is Its Own Reward

Bill Hutchinson

Business Was Good, and So Was the Economy. He Closed His Jewelry Store Anyway

Brian McCall

To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required

T Lee

Jewelry Designers Can and Should Guide the Custom Discussion

Barry Nicholls

With the Magic of Diamonds Diminished, the Trade Is Threatened

Brain Squad

Event Ideas for the Dog Days of Summer and More Big Dates for July

John Kim

What Jewelers Need To Know About Augmented Reality Tech

Terry Chandler

Hear Those Jingle Bells? They’re Also Wedding Bells

Mike Webb

Here’s Why the New Age of Marketing Requires New Methods

Josh Linkner

4 Months of Focused Effort Could Change You for the Better

Vered Levy-Ron

How Tech Builds Trust for Online Shoppers

Heather Burleson

Online Competition Won’t Go Away, but Jewelers Can Fight It. Here’s How

Maya Malka

Maui Jewelry Store Restores Fire-Damaged Jewelry

Ronnie Crocker

Los Angeles Watch Retailer Goes For the Win With $2.5 Million Renovation

Simon Watt

EAT Gallery Owner Reflects on 2019 Coolest Honor

Brett Weiler

The First America’s Coolest Stores Winner Reflects on What It Means

Dustin Lemick

While E-Commerce Is Crucial, There’s No Substitute for the In-Store Experience

Erik Runyan

Jewelers Must Take These Steps to Avoid the Fate of the Dodo

Avi Levy

IGI North American President Sees Omni-Channel Retail as the Way Forward

Kaeleigh Testwuide

Secret Shopping Is Wasting Everyone’s Time

Becky Beauchine Kulka

Here’s How We Make This the Best Time of Year at My Store

Debbie Fox

Our Outgoing America’s Coolest Store Shares What Her Year Was Like

karen

Big Survey 2023

Linda Cahan

Why You Need A Custom Visual Standards Manual

Yasemin Mutlu

Diamonds from a Distance: 6 Tips for Surviving and Thriving Through COVID-19

Amanda Eddy

2021 America’s Coolest Stores Contest Win Stuns Austin Retailer

Shawn Higgins

One Retailer Who’s Traveled the World Challenges the Rest to Work and Buy Sustainably

Elle Hill

How Failure Leads to Growth