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Meet The Team

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INSTORE Staff

INSTORE Design Awards 2024 – Silver Under $1,000

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Press Releases

Aurum by Guðbjörg Creates Icelandic Jewellery Inspired by ‘Senua’s Saga: Hellblade II’

Eileen McClelland

This 153-Year-Old New England Jewelry Retailer Is Focused on the Future

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Beth Bernstein

2024 Met Gala’s Dreamy Garden Theme Brought Out Diamonds Galore

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Becky Stone

Judge the Jewels: Taika Waititi Throws on a Casual $6 Million Diamond Necklace for the Met Gala

Trace Shelton

To Succeed in Business, You Need Both Advice and Inspiration

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David S. Geller

Want Your Salespeople to Succeed? Here’s How to Systematize Your Training

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David Brown

Why “Opportunity Cost” Should Be a Critical Factor in Every Decision You Make

turquil

Discover the Exceptional World of French Jewelry at Couture

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Shane Decker

Why the Add-On Is the Biggest Missed Opportunity in Your Store

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Chris Burslem

41 Tips to Become a Master Negotiator

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SmartWork Media Content Studio

Affordable Gems: The Affordable Color Solution

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Jimmy DeGroot

Smith and DeGroot Release ‘A Vendor Perspective’ Podcast Episode

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Tim Searfoss

The Jeweler Met the Holidays … and the Holidays Won

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Howard Cohen

Gold Watch Worn by Titanic’s Wealthiest Passenger Sells for $1.5M

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Dave Richardson

Here’s Why Comfortable Chairs Can Make or Break a Sale

David Squires

Getting Back to Work: Off the Road — the Changing Role of the Manufacturer’s Rep

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Kate Peterson

When a Gemologist Reveals That a Client’s “Diamond” Is Moissanite, The Reputations of Two Jewelry Businesses Are Threatened

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Andrea Hill

How to Create Less Pain and More Gain in Your Marketing

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Barbara Palumbo

Jewelry Designer Lecil Henderson Was a ‘Pièce Unique’

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Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

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James Ritchie

More US Jewelry Stores Opened and Fewer Closed in 2022

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Abe Sherman

Data Sharing Between Suppliers and Retailers Is Transforming the Jewelry Industry

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Megan Crabtree

A Sales Associate Notices a Discrepancy in the Store’s Inventory, Only to Later Realize It Was His Own Fault

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Tanya Dukes

Holiday Gift Guide: Building Blocks For Her Jewelry Box

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Kyle Bullock

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before

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Josh Wimmer

100 Things Every Jewelry Salesperson Should Know

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Shane O'Neill

AI Has Been Helping Businesses for Longer Than You May Think

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Emmanuel Raheb

4 Social Media Strategies That Can Build Your Audience and Your Credibility

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Lorraine DePasque

This New Jewelry Was Inspired by the Great Beyond

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INSTORE Staff

Responding to Rivals and More of Your March Questions Answered

Ralf Kircher

Best-Performing Jewelry Brand for INSTORE Readers Changes for First Time in Years

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Kathleen Cutler

Client Appreciation Events: Here’s a Better Way to Make Them Successful

Anna Tyler

Finalist-ACS 2003 – Rafinity

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Laurie Owen

Don’t Confuse Markup and Profit Margin

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Jeff Unger

Jeff Unger: I Wish

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Charles Pobee-Mensah

Is Apple Hurting Your Facebook Advertising?

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Chris Taylor

10 Days to Christmas and the Party Continues for Jewelers

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Julie Fanselow

This Store Taps into Hometown Nostalgia

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Cullen Wulf

Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

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Sherry Smith

Here’s How Assessment Tools Can Help You Hire More Effectively

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Edahn Golan

Edahn Golan: The Lab-Grown Consumer Numbers That You Need To Know

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Peter Hannes

Here’s How a One-Dollar Bill and a Diamond Are Alike

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Aleah Arundale

Jewelers Helping Jewelers Launches Crime Alert Network

Rowena Pumihic

Top 5 Watches for 2023, According to the CEO of Bob’s Watches

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Denise Oros

INSTORE’s Brain Squad Participation Boosts Business Acumen

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Harriet Heithaus

When Wisconsin Store Redesigned, There Was a Surprise in Every Corner

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Liz Kantner

This Fierce Female Client Type Wants Jewelry As Powerful As She Is

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Bill Boyajian

Want to Accomplish Something Great? Here’s How to Plan It

Sarah Yates

ACS 2005 7th Place: Murphy Jewelers

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Evan James Deutsch

3 Tips for Jewelry Retailers to Adapt, Change and Prosper in this Crazy New World

Monica Stephenson

Monica Stephenson: Semi-Precious — Says Who?

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Cathleen McCarthy

Brash Boston Store Serves Passionate Clientele (Including Lots of New England Patriots)

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Bill Warren

Here’s How Your Engraver Could Provide You with an Entirely New Revenue Stream

Mars Povadora

The Shape of Gold

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Smart Age Solutions

Why Your Holiday Case Needs Estate Jewelry

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Greg Smith

Tornado and Storm Checklist for Jewelers in 2023

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David Blitt

At Halloween, Beware of ‘Vampire Customers’ in Your Jewelry Store

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Michael Indelicato

5 Diamond Industry Predictions for 2022

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Ellen Fruchtman

Designers: Want to Infuriate Your Retail Partners? Sell Direct to Consumers Online

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Jennifer Heebner

A Virginia Entrepreneur Transforms a Hobby into a One-of-a-Kind Jewelry Enterprise on the Eastern Shore

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Pam Levine

What’s Next in Retail? Here Are Lessons Learned at This Year’s National Retail Federation’s “Big Show’

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Tom Duma

Traditional Marketing Is Not Dead, And Here’s Why

Jennifer Farnes

Here’s How To Get Millennials’ Attention

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Cindy Edelstein

Customer Types: The Power Player

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Alex Fetanat

Why Shopify Is One of the Best Website Platforms for Jewelers

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Angie Ash

The Most Valuable Brand? Your Own.

Erinn Hutkin

This Chicago Classic Has a New Look and New Location

Matthijs Braakman

To Achieve More, You Must Motivate Better

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Andy Malis

Congratulations on Surviving the Recession … Now It’s Time To Put A Stake In The Ground

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Jesse Burkhart

11 Things That Only Jewelers Can Understand

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Jo Goralski

Jeweler Recycles Clients’ Gold and Forges Relationships

Todd Wasylyshyn

Independent – Schmindependent!

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Jackie Johnson

Here’s the Argument for Selling Lab-Grown Diamonds

Paul Holewa

ACS 2006 2nd Place: Josephs Jewelers

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Pamela Mitchell

Century-Old Ohio Store is Ready for Whatever Comes Next

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Leslie McGwire

The Plumb Club and RJC Deepen Relationship

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Wendy Paler

10 Tips to a More Useful and Customer-Driven Online Presence

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Scott Ginsberg

How to Replace Perfection with Progress in Your Jewery Store

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John Carter

AGS Turns Over Light-Performance Mission to GIA

Susan Granger

ACS 2017 Small Cool 2nd Place: EC Design

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Larry Johnson

9 Display Tips That Will Bring In More Holiday Sales

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Elizabeth Kellar

21 of Jewelry Retailers’ Biggest Fears and How to Forget Them for Good

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Lyn M. Falk

Here’s Why Disrupting Your Store Layout May Be Exactly What It Needs

Jennifer Heebner

Winners Circle: See Who Nabbed the 20 Top Spots in the 2023 AGTA Spectrum & Cutting Edge Awards

Sharon Edry

ACS 2005 9th Place: Eve J. Alfillé Gallery & Studio

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Cliff Yankovich

One Jeweler Tells the Truth About Jewelry’s Investment Value

Andy Koehn

To Sell More Jewelry, Be More Selfish

Judy Truesdell

Llyn Strong Fine Jewelry

Eric Robertson

Eric Robertson: Eye of the Beholder

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Daniela Balzano

To Start Making More Sales, Summon Your Inner Challenger

David Sexton

The 3 Most Important Rules to Remember in Case of Robbery

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Rod Worley

Why a New Set of Eyes Could Be All You Need to See Your Business Differently

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Gloria Maccaroni

How to Make Your Social Media SEO-Friendly

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Jessica Gylsen

The Art of Negotiation: Dancing Your Way to More Deals

Tiffany Stevens

3 Things You Can Do Now to Limit Your Long-Term Liability

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Vince Rath

Clienteling Is the Key to Repeating the Success of 2021

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Jennifer Markas

Here’s How We Can Level The Playing Field For Women In The Jewelry Industry

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Amber Bartolet

Here’s How to Make the Most of Your Instagram Hashtags

Dan Kisch

The Jewelry Industry Was the Star at This 116-Year-Old Event

Melissa Becker

Guidance for Re-Opening Jewelry Businesses in a COVID-19 Era

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Lynelle Schmidt

A Competitor Bought 200 1-Star Reviews For Our Facebook Page – Here’s Our Story

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Sam Indelicato

5 Effective Strategies for Amplifying Your Digital Presence

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Mallory Murphy

Pennsylvania Jeweler Reflects on Building a New Store During Pandemic

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Chris R. Austin

Why Reddit Should Be a Part of Your Mother’s Day Marketing Plan

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Lydia Ksionda

Rough Edges, Inclusions and Fractures Add Their Own Beauty to Gemstones, Writes This Designer

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Ryan Goff

Here Are 4 Reasons to Start Using TikTok

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Josh Perry

Why Selling Estate Jewelry Is Worth Considering

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Marcus Newman

Why Group Insurance May Be Best for Your Business, Even If It’s Just You

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Aly Martinez

Million-Dollar Seller Achieves Jewelry Dreams

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John Buzogany

I Used to Make Jewelry. Now I Bake Cakes

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Sally Furrer

Sally Furrer: Create Your Jewelry Store Open-to-Buy Plan Based On Reality

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Mark Clodius

Jewelers Can Count on Love and Christmas, Says Rockford Store Owner

Dominick Gabriel

To Succeed Online, Retailers Need Brand Partners with Online Infrastructure, says Dominick Gabriel of Gabriel & Co.

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Jay Gerber

From ‘The Last Dance’ to ‘The Answer,’ the NBA and Its Jewelry Always Dazzle

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Adam Gerety

Online Spaces Allow Independent Jewelers to Enter the Global Marketplace

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Beth Greene

Why It’s a Great Idea to Embrace Unconventional Color

Mills Menser

Five Steps to More Profitably Buy Diamonds Off the Street

Dominique Sotillo

10 Jewelry Display Mistakes to Avoid During the Holidays

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Christian Tse

How One Jewelry Manufacturer Has Overhauled His Factory To Deal With COVID-19

Chic Pistachio execs

Think a Designer’s E-Commerce Site Works Against Retailers? Think Again

Jennifer Heebner and Trace Shelton

These 10 People Are Dead Set on Changing the Jewelry Industry for the Better

Rachael Kennedy

Fellow Jewelers, We Are the Problem … And We Alone Can Fix It

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Andrew Rickard

Want to Sell a Diamond? Favor Speed Over Specificity

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Jennifer Heebner and Kathy Grenier

Pearl Proponents Find Inspiration in the Journey of These Organic Gems

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Leo Anglo

Why the ‘Forced Transaction’ Is an Unforced Error

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Bruce Audley

Sometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example

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Steve Boudreau

Competition Is Absolutely Everywhere Now — and I Refuse to Be a Casualty

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Mark Rozanski

Want to Survive? Go Custom

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Chris Snowden

Buy That Laser Welder. (You Will Definitely Not Regret It.)

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Larry Spicer

Here’s Why You Should Invest in an Alarm Response Program

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Debbie Kordansky

Jewelry Road Rep Navigates a Post-Lockdown World

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George Prout

What Mathematical Models Can Tell Us about Future Lab-Grown Diamond Prices

Michelle Bailey

6 Keys for Building a Millennial-Friendly Showroom

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John Kennedy

10 Tips to Keep Your Jewelry Store Safe During the Holidays

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Daniel Spirer

Jeweler’s Vow: ‘I’m Not Measuring People’s Fingers for Free Anymore!’

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Bruce Freshley

When Advertising For The Holidays, Pick One Medium And Do It Well

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Robin Lies

This General Manager from Kansas Imagines Her Last Day in Jewelry Retail

Justin Banaszynski

Essay Contest Winner: I’ve Seen the Enemy, and He is Me

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Eve Alfille

How I Win Over Young People Who ‘Don’t Like Jewelry’

Angie Ash, Ellen Fruchtman and Shane O’Neill

Here’s How 2022 Will Finish for Jewelers (And How You Should Plan for It)

Dan and Jess Gendron

Watch Batteries Can Be Your 30-Cent Miracle

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Lester Lampert

What Being Recognized as America’s Coolest Jewelry Store Means to Chicago’s Lester Lampert

William Irwin

A New Location Has Put This Historic Georgia Jeweler at the Heart of His City

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Jesse Balaity

Why Some COVID-19 Changes in Store Design Are Here to Stay

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Wendy Woldenberg

2022 Cool Store Winner Shares How Her Business Benefited from the Competition

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Angely Martinez

BIPOC Designers Seek Education And Business Development Opportunities

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Dick Abbott

A 20-Year Advertiser Explains Why They’ve Supported INSTORE All These Years

Robert Hallett

This Jeweler Explains Why Entering the America’s Coolest Stores Contest is Its Own Reward

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Bill Hutchinson

Business Was Good, and So Was the Economy. He Closed His Jewelry Store Anyway

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Brian McCall

To Buy Jewelry Over the Counter Correctly, a Big Brain Shift Is Required

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Brain Squad

Event Ideas for the Dog Days of Summer and More Big Dates for July

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T Lee

Jewelry Designers Can and Should Guide the Custom Discussion

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Barry Nicholls

With the Magic of Diamonds Diminished, the Trade Is Threatened

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Terry Chandler

Hear Those Jingle Bells? They’re Also Wedding Bells

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Mike Webb

Here’s Why the New Age of Marketing Requires New Methods

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John Kim

What Jewelers Need To Know About Augmented Reality Tech

Heather Burleson

Online Competition Won’t Go Away, but Jewelers Can Fight It. Here’s How

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Josh Linkner

4 Months of Focused Effort Could Change You for the Better

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Vered Levy-Ron

How Tech Builds Trust for Online Shoppers

Ronnie Crocker

Los Angeles Watch Retailer Goes For the Win With $2.5 Million Renovation

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Simon Watt

EAT Gallery Owner Reflects on 2019 Coolest Honor

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Maya Malka

Maui Jewelry Store Restores Fire-Damaged Jewelry

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Brett Weiler

The First America’s Coolest Stores Winner Reflects on What It Means

Erik Runyan

Jewelers Must Take These Steps to Avoid the Fate of the Dodo

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Avi Levy

IGI North American President Sees Omni-Channel Retail as the Way Forward

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Dustin Lemick

While E-Commerce Is Crucial, There’s No Substitute for the In-Store Experience

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Becky Beauchine Kulka

Here’s How We Make This the Best Time of Year at My Store

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Debbie Fox

Our Outgoing America’s Coolest Store Shares What Her Year Was Like

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Kaeleigh Testwuide

Secret Shopping Is Wasting Everyone’s Time

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Linda Cahan

Why You Need A Custom Visual Standards Manual

karen

Big Survey 2023

Shawn Higgins

One Retailer Who’s Traveled the World Challenges the Rest to Work and Buy Sustainably

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Elle Hill

How Failure Leads to Growth

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Yasemin Mutlu

Diamonds from a Distance: 6 Tips for Surviving and Thriving Through COVID-19

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Amanda Eddy

2021 America’s Coolest Stores Contest Win Stuns Austin Retailer

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Stephen Webster

Building Something Cool Means Having No Regrets, Says Stephen Webster

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Troy and Joy Thollot

Colorado Jewelers Reflect on America’s Coolest Stores Honor

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Daniel Dabakarov

5 Tips for Getting More Out of Your Social Media

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Derek Adams

8 Powerful Ways to Maximize Your Digital Presence for Valentine’s Day

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Conor Redmond

Jeweler Tactics: What the 2008 Great Recession Can Teach Us About COVID-19

Eileen McClelland and Trace Shelton

Why the Brain Squad Loves Being Part of the Brain Squad

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Avedis Guerboian

A 72-Year-Old Jewelry Store’s Farewell Letter to the Millennials Who Just Don’t Understand

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Rebecca Foerster

How the Value And Symbolism Of Diamonds Are Likely to Change