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Meet the Woman Who’s Prepping Alex and Ani to Go Public in the Next Two Years

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Veteran CFO takes different tack with sales strategy.

Jayne Fitzpatrick-Conway, the chief financial officer of jewelry maker Alex and Ani, is leading a distinct sales strategy for her company that she believes will result in a deeper connection with customers and thus build greater loyalty, CFO magazine writes.

The strategy’s foundation is selling jewelry based on its “meaning” rather than focusing on bling and impulse buying, the article says. As she describes it to the magazine: “Where some might view us a jewelry company, the consumer has loyalty around the meaning of our jewelry and their emotional connections to those meanings. That’s what gives us sustainable growth, beyond [being] just another jewelry company.”

The rest of the piece is a deep dive on the company that explains its brick-and-mortar strategy and vertical integration, as well as its ambition to go public in the next few years. But before Alex and Ani reaches that point, Fitzpatrick-Conway will have to guide the company through multiple audits.

Read more at CFO magazine

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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