(PRESS RELEASE) NEW YORK, NY — As jewelry retailers approach one of the busiest and most profitable times of the year, The Plumb Club’s educational podcasts help them understand the changing expectations of their customers and provides retailers with tips on how customized design and unique personalization can help meet those expectations and increase sales. Two new podcasts have been added to the learning library. Here are this month’s additions:
Custom Design and What The Next Gen Consumer Expects: The jewelry purchase is not only about the glamour and exclusivity of the amazing gems and materials of a piece. The jewelry purchase is about being part of the most important parts and meaningful commemorations a consumer will have in their lives. Joseph Sanger of Shah Luxury Group explains who the “next-gen” customer is and talks about their expectations of jewelers and the industry overall. He outlines what custom design means and why it can be a win/win/win for the customer, the retail jeweler and a retail vendor. He also provides insights and tips that can be used in-store during sales presentations and customer communications. The Shah Luxury Group is a leader in pushing boundaries of technology, innovation, and design. They strive to produce world-class jewelry that appeals to clients in the US, Canada and other markets across the globe.
The Importance of Customized Orders in Shorter Lead Time: The digital age has reshaped customer expectations across every industry by serving up instantly gratifying experiences that seem as if they have been tailored to the individual. In this podcast by The Jasani Group, the listener will hear how this newfound customer expectation extends to the jewelry industry and what customers look for in both product and personalization. Listeners will learn about a number of tools that support digital customization and how customer and businesses can collaborate to create unique pieces and keep the customers engaged and informed throughout the entire process. The Jasani Group is a vertically integrated company with expertise in all facets of the diamond industry, from rough diamond trading, to state-of-the-art diamond manufacturing, global distribution, jewelry manufacturing and marketing of branded jewelry.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.
