Mejuri is set to add 17 stores this year, nearly tripling its number of locations.
The majority of the new stores will be in the U.S. and Canada, WWD reports. Among the locations will be Chicago, Seattle and Toronto.
One of the new stores opened in late April in Venice, CA, according to WWD.
Retail is “a way for you to manifest your brand and grow your business,” said Noura Sakkijha, CEO and co-founder of the direct-to-consumer jewelry brand.
The retail expansion “has an impact on our growth in the cities that we open,” Sakkijha said, according to WWD.
“If it weren’t for the pandemic we would have a lot more stores by now.”
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Read more at WWD.