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Microsoft Just Bought LinkedIn – What’s Going to Change?

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Software giant wants LinkedIn profiles to become a “central identity” in the workplace.

Microsoft on Monday announced that it had acquired LinkedIn for $26.2 billion, prompting The Verge to explore why the software company reached so deep into its pockets to buy the social media platform. Citing a memo from Microsoft CEO Satya Nadella, the article offers the following explanation:

“LinkedIn will be the central professional profile that will be surfaced in apps like Outlook, Skype, Office, and even Windows itself. Microsoft wants to turn LinkedIn profiles into a central identity, and the newsfeed into an intelligent stream of data that will connect professionals to each other through shared meeting, notes, and email activity. It’s a future of using a strong social graph and linking it directly into machine learning and understanding, an area Microsoft has showed great interest in recently.”

Acquiring LinkedIn also gives Microsoft an edge on its competitors by keeping Google and Facebook out of the workplace, the article adds.

Read more at The Verge

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