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Millennial Favorite Offers “New Classic” Collection, Plus More Releases for April




Chinchar/Maloney New Classic collection

Millennial Classics

Chinchar/Maloney is a millennial favorite and has enjoyed great B2C success so far, as evidenced by its vast social media following (half a million and counting). The New Classic collection, the brand’s first wholesale line, marries natural diamonds and clean, modern lines in an aesthetic that is both timeless and edgy.

Aria ring in yellow gold with a champagne diamond (1.49 TCW).


Andrea Kelly’s mala kits

Beauty With Intention

Andrea Kelly’s mala kits offer hands-on jewelry lovers the chance to create their own strand of mala beads, infusing the piece with intention as they work. It’s a fun, spiritual experience and an exercise in mindfulness; one that customers will be reminded of each time they wear their finished mala beads.


Labradorite prayer mala kit with beads, silk cord, needle, silk tassel, Fair Trade Nepali guru bead, silk mala bag, instructions, and glue.


Lafonn’s birthstone friendship bracelets

Friendly Birthstones

Lafonn’s birthstone friendship bracelets offer an elegant combination of personalization and wearability in one surprisingly affordable piece of jewelry. The simple, easily adjustable design makes these pieces perfect for both daily wear and special occasions. Wear one birthstone for yourself or a stack to symbolize your loved ones. 

Birthstone friendship bracelet with Lassaire Simulated Diamonds and garnet in sterling silver bonded with platinum.



True Coordinates pendant

My Kind of Mapmaking

True Coordinates’ line of map-inspired pendants offers sleek, abstract-looking designs that are actually based on the patterns of streets intersecting on a map. With the online True Coordinates custom design tool, you can choose the location that your True Coordinates pendant will reflect. Ideal for souvenirs or anniversaries.

True Coordinates medium pendant in sterling silver.


ALOR Down the Aisle

Alor Does Bridal

California-based jewelry brand ALOR is expanding its offerings with its first-ever bridal line: ALOR Down the Aisle. The new collection incorporates ALOR’s signature cable detailing in 14K yellow gold in more than 50 fashion-forward bridal styles for both men and women at a retail price point that ranges from $1,000-$5,000.


14K white gold with 14K yellow gold cable mounting with diamond pave (0.30 TCW).



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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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