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Millennial Favorite Offers “New Classic” Collection, Plus More Releases for April




Chinchar/Maloney New Classic collection

Millennial Classics

Chinchar/Maloney is a millennial favorite and has enjoyed great B2C success so far, as evidenced by its vast social media following (half a million and counting). The New Classic collection, the brand’s first wholesale line, marries natural diamonds and clean, modern lines in an aesthetic that is both timeless and edgy.

Aria ring in yellow gold with a champagne diamond (1.49 TCW).


Andrea Kelly’s mala kits

Beauty With Intention

Andrea Kelly’s mala kits offer hands-on jewelry lovers the chance to create their own strand of mala beads, infusing the piece with intention as they work. It’s a fun, spiritual experience and an exercise in mindfulness; one that customers will be reminded of each time they wear their finished mala beads.


Labradorite prayer mala kit with beads, silk cord, needle, silk tassel, Fair Trade Nepali guru bead, silk mala bag, instructions, and glue.


Lafonn’s birthstone friendship bracelets

Friendly Birthstones

Lafonn’s birthstone friendship bracelets offer an elegant combination of personalization and wearability in one surprisingly affordable piece of jewelry. The simple, easily adjustable design makes these pieces perfect for both daily wear and special occasions. Wear one birthstone for yourself or a stack to symbolize your loved ones. 

Birthstone friendship bracelet with Lassaire Simulated Diamonds and garnet in sterling silver bonded with platinum.



True Coordinates pendant

My Kind of Mapmaking

True Coordinates’ line of map-inspired pendants offers sleek, abstract-looking designs that are actually based on the patterns of streets intersecting on a map. With the online True Coordinates custom design tool, you can choose the location that your True Coordinates pendant will reflect. Ideal for souvenirs or anniversaries.

True Coordinates medium pendant in sterling silver.


ALOR Down the Aisle

Alor Does Bridal

California-based jewelry brand ALOR is expanding its offerings with its first-ever bridal line: ALOR Down the Aisle. The new collection incorporates ALOR’s signature cable detailing in 14K yellow gold in more than 50 fashion-forward bridal styles for both men and women at a retail price point that ranges from $1,000-$5,000.


14K white gold with 14K yellow gold cable mounting with diamond pave (0.30 TCW).





Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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