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Millennials Just Aren’t That Into Credit Cards

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Student debt, fear of being overextended drive down usage among young consumers.

Even as overall use creeps up, millennial consumers are avoiding credit cards, thanks to factors including massive student loan debt, The New York Times reports. The article says younger consumers are wary of spending beyond their means, but not having credit cards means they may not be able to make bigger purchases, like washing machines and computers. They also won’t be building credit histories to help them buy homes. Among households headed by people 35 and under, only 37 percent have credit card debt. That’s down a quarter since just before the financial crisis.

Read more at The New York Times

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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