Dave Richardson

Millennials Want The Sizzle Before The Steak

Share romantic stories of engagement ring customers.

Published

9 years ago

May 18, 2017

Dave Richardson Instore June 2017 Issue

Millennials Want The Sizzle Before The Steak

WHY IT IS TRUE: Statistics indicate that millennials may be initially more interested in the emotional romance/story surrounding the diamond than the diamond itself.

PLAN OF ACTION: Give them what they’re looking for by sharing romantic stories of engagement ring customers. These stories will make you look like a hero in the eyes of this potential customer. Make sure you present the stories from the viewpoint of the customer, not you the jeweler.

Dave Richardson

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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