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Millennials Want to Learn — So Teach Them

Offer education to involve younger customers in the jewelry world.

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Along with the generation’s oft-recounted “delayed adulthood,” it appears there’s been some delayed development of basic skills among millennials as well, and a wave of companies want to be resources of information instead of just sources for products. Brands including The Home Depot, Procter & Gamble and Sherwin-Williams have all started offering classes and online tutorials to teach such basic skills as using a tape measure, mopping floors and mowing lawns. Millennials have shown they are eager to learn, so it might be worth giving some thought to what else millennials might not know how to do — cleaning silver, changing a watch battery, stringing beads—and how to incorporate those activities into offerings in a non-condescending way.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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