Brainstorms

Millennials Want to Learn — So Teach Them

Offer education to involve younger customers in the jewelry world.

Published

3 years ago

March 2, 2021

INSTORE Staff Instore March 2021 Issue

Along with the generation’s oft-recounted “delayed adulthood,” it appears there’s been some delayed development of basic skills among millennials as well, and a wave of companies want to be resources of information instead of just sources for products. Brands including The Home Depot, Procter & Gamble and Sherwin-Williams have all started offering classes and online tutorials to teach such basic skills as using a tape measure, mopping floors and mowing lawns. Millennials have shown they are eager to learn, so it might be worth giving some thought to what else millennials might not know how to do — cleaning silver, changing a watch battery, stringing beads—and how to incorporate those activities into offerings in a non-condescending way.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”