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Missed the Las Vegas Shows? Here’s What Everyone Was Talking About

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New designs and styles inspired by Gen Y.

With the Las Vegas jewelry shows in the books, writer Felicia Mello of the Las Vegas Review-Journal recapped the action and took note of a few trends. She touches on lab-grown diamonds and same-sex wedding bands, also highlighting a few emerging designers while noting how the younger generation is driving change with their own ideas about design and style. She writes: “Millennials are charging into the jewelry market and bringing their irreverent attitudes with them. The edgy look that started with ear crawlers and ear cuffs has evolved into pieces that are more difficult to classify — like a ring with a gold sheath that fits over the wearer’s fingernail, a la Lady Gaga.”

Read more at the Las Vegas Review-Journal

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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