Tip Sheet Missouri Store Shows How to Bring Holiday Excitement … and More November Tips There’s no hard rule that says meetings have to be a time suck. Published 4 years ago on October 23, 2017 By INSTORE Staff Instore November 2017 Issue Share Tweet Missouri Store Brings Back the Holiday Excitement Who doesn’t want to be a kid again enjoying the excitement of wondering what lies under the Christmas tree? Kennedy’s Custom Jewelers in Blue Springs, MO, recaptures that excitement with an annual tradition: “Every Christmas, we let customers who spend $100 or more take a gift from under our tree, one being a $1,500 value item,” says Trisha Kennedy, who owns the store with her father Jim. Huddle for Ten There’s no hard rule that says meetings have to be a time suck. During Dutilles Jewelry Design Studio’s “daily10,” everyone huddles for 10 minutes each morning to catch up on important sales, projects and any changes to the day worth noting. “We find this helps everyone to be on the same page and knowledgeable about current and upcoming projects,” says Jude Dutille, who owns the Lebanon, NH, custom shop. Put on Your Party Dress Though dress codes are a powerful business-branding tool, they are not for everyone. But even if you don’t have a store dress code on regular business days, it’s a smart move to have one for special store events like trunk shows. Having a uniform look makes it easier for customers to identify your team members in the crowd. What kind of look? You can’t go wrong with basic black. Messages That Stick By simply adding a sticky note with a personal message to the invitations you send customers this holiday season, “you will get an amazing response,” says Aleah Arundale, owner of Olympian Diamonds. “I’ve heard up to 400 times better response just by the simple sticky note, which catches people’s attention and looks like you took the extra time to invite just them.” Keep ‘Em Coming Back Recent work by neuroscientists Jaak Panksepp and Robert Sapolsky suggests that the brain’s reward mechanisms are designed to give us squirts of dopamine not when we get what we want, but when we pursue it. We’re chemically rewarded for maintaining a state of unfulfillment. What’s it mean for you? The biggest profits come not from fully satisfying your customers, but from making sure they never stop seeking. Advertisement Get Sales Staff Off the Floor Sales get closed on the sales floor, but it’s not where they start. Ensure every salesperson spends one hour off the sales floor marketing themselves every day, urges Terry Sisco, the president of the Exsellerate training company. They can use that time to send five emails or texts every day, make four phone calls per day, do three posts to social media every week, make a minimum of two appointments every week and get one referral per week. Window display from Onyx II in Watertown, CT. Windows 2.0 Not a tip so much as a visual reminder on the importance of stunning window displays from Onyx II, one of our 2016 Cool Stores. Related Topics: INSTORE November '17jewelry stores in Connecticutjewelry stores in MissouriTip Sheet click to Comment(Comment) Up Next Celebrate Your Boys in Blue … and More December Tips Don't Miss Fill Those Candy Jars Right … and More Tips for October INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Advertisement SPONSORED VIDEO Thinking of Liquidating? Think: Wilkerson When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says. You may like How to Hold Shorter and More Effective Meetings, Plus Other Tips for March Why to Ditch Your To-Do List and Pay Bonuses in Cash, Plus More Tips for January How to Deal with Lack of Sleep, A Clever Way to Unwind a Stuck Ring, and More Tips Promoted Headlines Thinking of Liquidating? 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