Connect with us

Press Releases

MJSA Expo Delivers Hands-On Experience for Professional Jewelry Makers and Designers

mm

Published

on

(PRESS RELEASE) MJSA Expo, the longest-running trade show dedicated to jewelry making and design, turned 50 this year, but its focus was on the future. For three days, starting on Sunday, March 11, several thousand attendees packed its aisles at the Javits Center to see the newest tools, technologies, supplies, and services—from high-tech casting machines, 3-D printers, and diamond scanners to the latest fashions in gems and beads. (Opening day was especially busy: “It didn’t stop until shutting-down time,” said Shawn Albert, trade show and product manager at Stuller Inc. in Lafayette, Louisiana.)

“The people here really have a passion for good equipment,” remarked another exhibitor, Wyatt Frei of Oakland, California-based Otto Frei. His comment could be expanded to jewelry making in general. MJSA Expo has been compared in the past to a “playground” for jewelers of all types, from established manufacturers to up-and-coming designers. Expo enables them to touch, test, and inspect the offerings on display: to run a finger over a model and feel its surface finish, to inspect the intricate details of a machine’s assembly, to feel the heft and grip of a pair of pliers before buying.

That ability to physically examine items, combined with the expertise available from Expo’s vendors and educators, leads many buyers to return year after year. For example, Rachel Bertoni, owner of Bertoni Gallery in Sugar Loaf, New York, said she loves the affordable photo light box that she bought at last year’s show, and this year she returned to look for a compact lapidary machine. “I didn’t find what I needed online and wanted to talk with the experts,” she explained.

Exhibitors also appreciate the opportunity to present their products and services firsthand, and show buyers how they can use them to bring their ideas into practice. “Expo gives us an opportunity to see our customers, vendors, and colleagues in one forum, and to show our entire line of products—it’s our once-a-year showroom,” said Norma Galoski, director of new product development at LeachGarner in Attleboro, Massachusetts.

Her sentiments were echoed by Rahul Roy, service and applications engineer at EnvisionTEC in Dearborn, Michigan, a supplier of 3-D printers and related materials. “Expo allows us to show people our technology,” he said. “Many are still unfamiliar with 3-D printing; they’re still using hand-carved waxes, not realizing that this innovation is within their price point.”

Exhibitors weren’t the only ones providing instruction to the attendees, however. This year, a special section was dedicated to At the Bench Live, one of MJSA’s most popular programs. Custom jeweler Joel McFadden, a longtime Expo presenter (and the first to be designated a “Mentor Jeweler” by MJSA’s Council of Custom Jewelers), led sessions on a variety of bench techniques throughout Sunday and Monday. Between sessions, he was available for individual instruction and questions (a second bench was set up next to his so visitors could practice techniques).

Advertisement

Other experts available to dispense guidance included Matthew Perosi, principal of the Sapphire Collaborative, a website developer and internet authority; Andrea Hill, owner of the Hill Management Group consultancy and MJSA’s Designer Advocate; and Marlene Richey, consultant and author of the MJSA Press book Profiting by Design: A Jewelry Maker’s Guide to Business Success. Perosi had a constant stream of guests at the new Photography & Social Media Demo Booth, where he provided guidance on how to take effective photos and videos of products and then use them on social media sites.

Hill and Richey offered advice, answered questions, and provided camaraderie at the Designer Collaborative Corner, another new Expo feature that proved a hit with attendees. Therese Crowe, owner of Therese Crowe Design Ltd. in Chicago, was among those who sought out consultation at the corner because, as she put it, “I’ve been in the business forever and needed to get my head out of the sand.” After a consultation with Hill about possible business practices, Crowe made plans “to use her services to shape up my ship.”

Perosi and Hill also contributed to Expo’s seminar program—Perosi instructed the audience on how to enter e-commerce, and Hill delivered a presentation that explained omnichannel marketing and digital communication. Among the other presenters:

  • Harold Dupuy, vice president of strategic analysis at Stuller, delivered a statistic-filled session showing various industry trends, addressing both competitive challenges and opportunities for increased sales.
  • Award-winning jeweler Annie Koenig talked about “Sparking the Creative Fire” and creating the optimum energy level for sustained creativity.
  • Scott Bradford, a member of the tech team at Rio Grande in Albuquerque, New Mexico, compared traditional casting techniques with digital methods, examining the costs and benefits of each.
  • Dan Pharr, the president of Pharr Valuation Inc. in Richmond, Virginia, shared his experience in accounting, finance, and business valuation to guide attendees on such as issues as family succession, estate taxes, buy/sell agreements, and other matters related to exiting a business.
  • Educator and jewelry artist Nanz Aalund, author of the new MJSA Press book A Jeweler’s Guide to Apprenticeships, presented a session on how to customize workforce training to create measurable, attainable goals. Rachel Bertoni was among those who attended this seminar, which she said helped her to home in on successful shop practices.

As it has since 2016, MJSA Expo co-located with the JA New York jewelry show, which has expanded the show’s audience to include more retailers and custom jewelers offering design, fabrication, and repair services. Sheri Ihde, manager of industry relations and trade shows with Jewelers Mutual Insurance Group, appreciated the value the two concurrently running shows offered, saying it gave vendors “more opportunity to see potential customers.”

The 2019 MJSA Expo will take place March 10-12at the Javits Center. For updates, visit MJSAExpo.com, where you can also view the MJSA Expo 2018 Look Book featuring premier products and services from many of this year’s exhibitors.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines

Press Releases

Diamond Empowerment Fund Now Doing Business As Diamonds Do Good

The change will be celebrated at DDG’s signature event June 1 in Las Vegas.

mm

Published

on

(PRESS RELEASE) NEW YORK – Seizing on the simplicity, significance and resonance of its “Diamonds Do Good” tagline, the Diamond Empowerment Fund announced that it will evolve its business name to Diamonds Do Good. In keeping with the change, the non-profit organization has reimagined its logo and will be doing the same to its signature Las Vegas event held on the eve of the opening of the JCK Show.

Inspired by Nelson Mandela in 2007, over the past 12+ years the Diamond Empowerment Fund’s mission has supported programs that develop and empower people in diamond communities around the world. In recent years, its mission expanded to exemplify and tell the stories of the good that natural diamonds do for people in the communities where they’re mined, cut, polished, and sold. Those stories have resonated with consumers and the trade alike: consumers have a better image of the natural diamond industry, and are more interested in purchasing a natural diamond after reading the ‘do good’ stories hosted on diamondsdogood.com. Likewise, members of the industry now identify their own sustainability programs under the ‘do good’ banner and use #diamondsdogood in their social media outreach, further building on the message and ensuring that diamonds continue to be a source of sustained economic development around the world.

Having created and trademarked the Diamonds Do Good name in 2014, the organization will now identify itself under this moniker moving forward, and has rebranded itself with a fresh, new look to mark this evolution. It will be celebrated at DDG’s signature event June 1 in Las Vegas, as a reimagined evening and experience that draws the industry’s top global leaders.

Continue Reading

Press Releases

Bangkok Gems & Jewelry Fair to Be back in February 2020

Respond by February 14th, 2019 to get special free privilege for Trade Missions.

mm

Published

on

(PRESS RELEASE) Apart from showcasing extravagant collections of jewelry and offering an international trading platform twice a year, the Bangkok Gems & Jewelry Fair has become a place where trust is established, and where business partners have turned into friends from long years of trading.

With quality products from manufacturers, traders and designers, lasting relations could be enhanced at the 65th edition of the Bangkok Gems and Jewelry Fair from February 25 to 29, 2020 in Bangkok, Thailand.

For the pre-registration form, click here. Email the form back at ttclausa@att.net or FAX: 323 466 1559.

Respond by February 14th, 2019 to get special free privilege for Trade Missions.

Continue Reading

Press Releases

Jewelers Mutual Donates $500,000 to Three Organizations in Charitable Campaign for 2019

The amounts donated to these organizations were based on votes by the company’s personal jewelry policyholders.

mm

Published

on

(PRESS RELEASE) NEENAH, WI — In honor of Giving Tuesday, Jewelers Mutual Group announced the culmination of its charitable campaign for 2019, resulting in $500,000 in donations to three deserving organizations. Funds were distributed this week to Feeding America, the Kids In Need Foundation and Special Olympics. The amounts donated to these organizations were based on votes by the company’s personal jewelry policyholders.

“It is important to have our policyholders be a part of our give back efforts because we share a mutual passion to help others in need. By encouraging them to vote, they made their voices heard, and were able to support the causes they are passionate about,” said Scott Murphy, Jewelers Mutual president and CEO. “Together, we really can do more, and we’re thrilled with the interest, engagement and the results this campaign has received both locally and on a national level.”

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before
Over the Counter

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before

Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers
JimmyCast

Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership
The Barb Wire

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership

More than 40,000 votes were made by Jewelers Mutual policyholders during the five-month voting period. Based on policyholder votes, Feeding America received $178,300, Kids In Need Foundation received $169,500, and Special Olympics received $147,200. Donations will also be made to Canadian organizations with similar missions.

How policyholders’ votes and corresponding Jewelers Mutual donations impacted the three organizations:

  • Feeding America
    The donation of $178,300 helps provide at least 1,783,000 meals.*
  • Kids In Need Foundation
    The donation of $169,395 supplies over 820 classrooms and 21,000 under-served students with supplies and resources. Additionally, Jewelers Mutual became the first national sponsor of GiftATeacher.org, a program which funds and provides enough school supplies to supply an entire classroom for a full semester.
  • Special Olympics
    The donation of $147,200 by Jewelers Mutual helped train approximately 2,450 Special Olympics athletes and provide a significant and life changing impact for individuals with intellectual disabilities.

Jewelers Mutual encourages and supports its employees to be socially responsible and involved in their community. In addition to the dollars being donated, employees volunteered their time to assist all three organizations in 2019– sorting meals and stocking food for Feeding America Eastern Wisconsin, a member of the Feeding America network; taking part in the Polar Plunge for Special Olympics; and, packing and distributing 2,000 backpacks for the Kids In Need Foundation.

Jewelers Mutual looks forward to continuing its philanthropic pursuits in 2020 to support charitable organizations important to its employees and policyholders. For more information on how Jewelers Mutual gives back, visit JewelersMutual.com/social-responsibility and check out this video and infographic highlighting the past year.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Continue Reading

Most Popular