SPONSORED CONTENT Moissanite — It’s What They Want With a growing interest in this brilliant, environmentally responsible gemstone among brides and brides-to-be, jewelers need Charles & Colvard Created Moissanite®. Phone: 800-210-4367 www.charlesandcolvard.com Pinterest has spoken. The world’s largest online scrapbook (and the absolute favorite of brides and brides-to-be) announced the most trending bridal search terms in its 2018 Wedding Trends report. And, when it comes to engagement ring searches, moissanite is one of the hottest trends, with a 294% increase in customer searches for moissanite gems—the largest increase in the category. And that’s no small feat. According to the latest figures available from Pinterest, 40 million users “turn to Pinterest for guidance across the wedding planning journey.” What’s more, people use Pinterest earlier than other sites, and do so when they’re “still in discovery mode.” The Knot is also reporting an up-tick in moissanite interest, according to its 2017 Jewelry & Engagement Study. Of the 11% of brides who favor precious stones other than diamond for engagement rings, moissanite is one of their top three choices. The Knot’s study also reinforces the importance of Pinterest to the marrying kind: 62% of respondents say they rely on Pinterest for “ring research and/or inspiration.” Moissanite is on their minds and that means, Mr. and Ms. Jeweler, that it’s time to take the next steps. If you’re not stocking Charles & Colvard Created Moissanite®, you’re missing out. It’s important to remember not all moissanite is created equally. With more than 20 years of experience cutting and polishing the lab-created gem in its North Carolina facility, only Charles & Colvard offers the expertise and experience necessary to create the exceptional, colorless brilliance of Forever One™. With a refractive index of 2.65-2.69 and color grades of D-E-F and G-H-I (based on the GIA color grading scale), Charles & Colvard Created Moissanite® offers the brand power and quality that’s perfect for retail jewelers.