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“Mood Board” Motivates Sales Team, Clients

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“Mood Board” Motivates Sales Team, Clients

When Paolo Salamone of Paolo: A Modern Jeweler (Cincinnati, OH) wrote his essay for INSTORE’s December 2012 lead story, he said, “Jewelry needs to become a force in fashion. We should enjoy our jewelry as much as our clothing.” This quest to make jewelry just as desirable as clothing to his customers drives Paolo every day, and one of the byproducts has been the creation of a “mood board” in the store.

“Mood Board” Motivates Sales Team, Clients

“It started out as kind of a joke,” admits Paolo. “We would post funny things on the wall to keep the mood light.” But then, he says, the mood board morphed into something far more inspirational than humorous. “We have everything from our best: Designs, advertisements, hot jewelry/fashion trends, and jewelers that have offered us their mentoring.”

I was flattered and more than a little humbled when Paolo texted me a few weeks ago to tell me I had made the mood board (one of my recent Editor’s Notes from INDESIGN is on the current board, as well as some editorial picks and designer ads from the magazine) – especially considering my company on the board. “We often add cool automobiles, our favorite hotels and cities, etc.,” says Paolo. “Our design team loves it. We shared it with our 75-year-old master jeweler, and he loved the fact that our younger staff is so motivated by fashion.” Paolo says that his salespeople even share it with clients, who love the interaction. “Some have picked up on certain images and pulled them into their design conversation.”

The mood board is more than a collage of pictures, says Paolo – it’s a reflection of the state and, yes, the mood of the company. “All in all, it’s an awesome way to allow for some creative outlets, ensuring we stay on top of the industry by showcasing our talented staff’s inspiring reflections.”

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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“Mood Board” Motivates Sales Team, Clients

Published

on

“Mood Board” Motivates Sales Team, Clients

When Paolo Salamone of Paolo: A Modern Jeweler (Cincinnati, OH) wrote his essay for INSTORE’s December 2012 lead story, he said, “Jewelry needs to become a force in fashion. We should enjoy our jewelry as much as our clothing.” This quest to make jewelry just as desirable as clothing to his customers drives Paolo every day, and one of the byproducts has been the creation of a “mood board” in the store.

“Mood Board” Motivates Sales Team, Clients

“It started out as kind of a joke,” admits Paolo. “We would post funny things on the wall to keep the mood light.” But then, he says, the mood board morphed into something far more inspirational than humorous. “We have everything from our best: Designs, advertisements, hot jewelry/fashion trends, and jewelers that have offered us their mentoring.”

I was flattered and more than a little humbled when Paolo texted me a few weeks ago to tell me I had made the mood board (one of my recent Editor’s Notes from INDESIGN is on the current board, as well as some editorial picks and designer ads from the magazine) – especially considering my company on the board. “We often add cool automobiles, our favorite hotels and cities, etc.,” says Paolo. “Our design team loves it. We shared it with our 75-year-old master jeweler, and he loved the fact that our younger staff is so motivated by fashion.” Paolo says that his salespeople even share it with clients, who love the interaction. “Some have picked up on certain images and pulled them into their design conversation.”

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The mood board is more than a collage of pictures, says Paolo – it’s a reflection of the state and, yes, the mood of the company. “All in all, it’s an awesome way to allow for some creative outlets, ensuring we stay on top of the industry by showcasing our talented staff’s inspiring reflections.”

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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