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“Mood Board” Motivates Sales Team, Clients

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“Mood Board” Motivates Sales Team, Clients

When Paolo Salamone of Paolo: A Modern Jeweler (Cincinnati, OH) wrote his essay for INSTORE’s December 2012 lead story, he said, “Jewelry needs to become a force in fashion. We should enjoy our jewelry as much as our clothing.” This quest to make jewelry just as desirable as clothing to his customers drives Paolo every day, and one of the byproducts has been the creation of a “mood board” in the store.

“Mood Board” Motivates Sales Team, Clients

“It started out as kind of a joke,” admits Paolo. “We would post funny things on the wall to keep the mood light.” But then, he says, the mood board morphed into something far more inspirational than humorous. “We have everything from our best: Designs, advertisements, hot jewelry/fashion trends, and jewelers that have offered us their mentoring.”

I was flattered and more than a little humbled when Paolo texted me a few weeks ago to tell me I had made the mood board (one of my recent Editor’s Notes from INDESIGN is on the current board, as well as some editorial picks and designer ads from the magazine) – especially considering my company on the board. “We often add cool automobiles, our favorite hotels and cities, etc.,” says Paolo. “Our design team loves it. We shared it with our 75-year-old master jeweler, and he loved the fact that our younger staff is so motivated by fashion.” Paolo says that his salespeople even share it with clients, who love the interaction. “Some have picked up on certain images and pulled them into their design conversation.”

The mood board is more than a collage of pictures, says Paolo – it’s a reflection of the state and, yes, the mood of the company. “All in all, it’s an awesome way to allow for some creative outlets, ensuring we stay on top of the industry by showcasing our talented staff’s inspiring reflections.”

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Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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“Mood Board” Motivates Sales Team, Clients

Published

on

“Mood Board” Motivates Sales Team, Clients

When Paolo Salamone of Paolo: A Modern Jeweler (Cincinnati, OH) wrote his essay for INSTORE’s December 2012 lead story, he said, “Jewelry needs to become a force in fashion. We should enjoy our jewelry as much as our clothing.” This quest to make jewelry just as desirable as clothing to his customers drives Paolo every day, and one of the byproducts has been the creation of a “mood board” in the store.

“Mood Board” Motivates Sales Team, Clients

“It started out as kind of a joke,” admits Paolo. “We would post funny things on the wall to keep the mood light.” But then, he says, the mood board morphed into something far more inspirational than humorous. “We have everything from our best: Designs, advertisements, hot jewelry/fashion trends, and jewelers that have offered us their mentoring.”

I was flattered and more than a little humbled when Paolo texted me a few weeks ago to tell me I had made the mood board (one of my recent Editor’s Notes from INDESIGN is on the current board, as well as some editorial picks and designer ads from the magazine) – especially considering my company on the board. “We often add cool automobiles, our favorite hotels and cities, etc.,” says Paolo. “Our design team loves it. We shared it with our 75-year-old master jeweler, and he loved the fact that our younger staff is so motivated by fashion.” Paolo says that his salespeople even share it with clients, who love the interaction. “Some have picked up on certain images and pulled them into their design conversation.”

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The mood board is more than a collage of pictures, says Paolo – it’s a reflection of the state and, yes, the mood of the company. “All in all, it’s an awesome way to allow for some creative outlets, ensuring we stay on top of the industry by showcasing our talented staff’s inspiring reflections.”

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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