Hot Sellers

More Than Half Of Jewelers Surveyed Reported Gains In July

And these were the brands and jewelry that sold best for them.

Published

4 years ago

September 5, 2020

INSTORE Staff Instore September 2020 Issue

Rembrandt Charms are a big seller. They create a return customer base. — Tommy Thobe, The Village Gem, Perry Hall, MD

Top-selling jewelry brands in July

Stuller (9), Rolex (5), Gabriel & Co. (4), Hearts On Fire (4), Sylvie Collection (4), Allison-Kaufman (3), Ania Haie (3), Citizen (3), Lashbrook (3), Nicole Barr (3), Pandora (3), Benchmark (2), Breitling (2), CrownRing (2), Fana (2), Forevermark (2), John Hardy (2), Ostbye (2), Shy Creation (2), Tacori (2), Tag Heuer (2)

*Brands mentioned by at least two of 177 Brain Squad members.

Wedding bands! First time in my 25 years here they have been our best seller. — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
E.L. Designs by Ed Levin: great price point, great designs. Estate is strong; custom is still paying the bills. — David Phelps, John David Jewelers, Durham, NC
We did well with Breitling timepieces, several wedding bands and anniversary gifts in classic diamond pieces. It was busy with custom jobs, repairs and watch services as well. — Marc Majors, Sam L. Majors, Midland, TX
Hearts On Fire continues to do well. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
William Henry was a huge seller for us! Men are starting to get into jewelry and accessories. Bridal has also been huge right now, and our engagement ring sales are way up. — Becky Bettencourt, Blue River Diamonds, Peabody, MA
Bridal, bridal, bridal! We have sold a lot of Noam Carver engagement rings and CrownRing wedding bands, as well as estate bridal. — Karen Edney, Midwest Jewelers & Estate Buyers, Zionsville, IN
Bridal, bridal, and in case I didn’t mention, bridal. Never sold so many engagement rings in one month as we did in July. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
Rolex. A flight to quality. We also sold a number of custom pieces featuring 2-plus carat diamonds. Those were good sales in this climate. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
Shy Creation — pretty, diamonds, trendy, great price point. Tacori, Sylvie, Fana — Bridal sales and engagements are up! I believe people are reassessing their lives and moving forward based on our customers’ stories. — Christina Baribault-Ortiz, Baribault Jewelers, Glastonbury, CT
July was all about the wedding ring! Our best-selling wedding band brands were Sethi Couture for women and Chris Ploof for men. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
Ania Haie has been great! Believe it or not, we’ve had a push on Citizen Eco-Drive watches! — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
Diamonds of a carat or more! ArtCarved bridal. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
Gold link chain and bracelets did well, even with our adjusting for higher gold prices. — Alex Weil, Martin’s Jewelry, Torrance, CA
We performed well with Sylvie Collection engagement rings and stacking bands, as well as wedding bands from Benchmark and Lashbrook. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
Stuller for repairs, because we show it and it’s overnight. Also, Allison-Kaufman has been great, I think because they are still new for us so we have been showing it more. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
Bridal, both engagement rings and wedding bands. Mostly Tacori and Fana. — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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